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Start an Archery Range

Targeting Success: Embark on the Exciting Journey of Opening An Archery Range

By Business.How Team
| Updated
three person practicing using arrow
Camera Icon Alex Guillaume / Unsplash


Channel your inner Robin Hood and make your mark with an archery range-- a venture that's literally on target! This business offers dedicated spaces for enthusiasts to practice and perfect their archery skills. With prospects ranging from open recreational shooting to hosting competitive archery events, you'll be serving up quivers full of fun while teaching the art of precision and patience. All noses to your launch pad, entrepreneurs, because this business sends its arrows flying into an exciting niche in the sports industry.

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This a quick reality check to help you identify the strengths and weaknesses of your business concept before you dive in.

Business Idea Analysis: Archery Range

Expected Percent Margin:

  • Gross Margin: 60-70%
  • Net Profit Margin: 20-30%

Earnings Expectations:

  1. Daily Earnings: $300 to $750
  2. Weekly Earnings: $2,100 to $5,250
  3. Monthly Earnings: $9,000 to $22,500
  4. Annual Earnings: $108,000 to $270,000

Actions to Hit Those Numbers:

Infrastructure & Equipment:
  • Initial Investment: At least $50,000 - $100,000 for setting up the range and buying equipment.
  • Maintenance: Regular check and maintenance. Budget at least $1,000 - $2,000 per month.
Marketing & Customer Acquisition:
  • Social Media: Regular posting of archery tips, member achievements, and promotional offers.
  • Local Advertising: Running ads in local newspapers, radio stations, and sponsoring local events.
Service Variety:
  • Classes and Training: Offering classes for beginners, intermediate and professionals.
  • Events/Competitions: Hosting regular archery competitions.
  • Memberships: Offer attractive membership plans.
  • Individual Sessions: Price individual sessions competitively, targeting $15 - $30 per hour.
Cost Control:
  • Utilities: Conserve electricity by scheduling most activities during daylight hours.
  • Insurance: Shop around to find the best rates on necessary liability insurance.
Business Operations:
  • Open Hours: Operate at least 6 days a week, with weekends having extended hours.
  • Transaction Volume: Aim to serve at least 20 - 30 customers per day.

Please note, these are generalized estimations and can vary depending on location, economic conditions, and individual business strategies. Always consult with a financial advisor for personalized advice.

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Grab Your Business Website Name

Before you get caught up in the whirlwind of setting up your business, invest in a domain name. It's a small but significant step that lays the foundation for your brand and makes it easier for customers to find and trust you. Just like you wouldn't build a house without securing the land first, don't build a business without securing your domain name.

"Why? Can't that wait?" Here's why it shouldn't

Step 1: Determine if the Business is Right Endeavor

Breakdown of Startup Expenses

Before starting an archery range business, it is important to understand the startup costs associated with the venture. This includes the cost of the land, building, equipment, and supplies needed to open the business. Additionally, the cost of insurance, licenses, and permits should be taken into consideration. It is also important to factor in the cost of advertising and marketing to ensure the business is successful.

Breakdown of Ongoing Expenses

Once the business is up and running, there are ongoing expenses that must be taken into account. These include the cost of maintaining the equipment and supplies, as well as the cost of staffing and training employees. Additionally, the cost of utilities, such as electricity and water, should be taken into consideration. Finally, the cost of insurance and taxes should be factored in as well.

Examples of Ways to Make Money

There are several ways to generate revenue with an archery range business. This includes charging customers for range time, as well as offering classes and tournaments. Additionally, the business can offer equipment rentals and sales, as well as merchandise such as t-shirts and hats. Finally, the business can partner with local businesses to offer discounts and promotions.

Step 2: Name the Business

  1. Brainstorm potential names When it comes to naming the business, the first step is to brainstorm potential names. Consider the type of archery range you are creating and the atmosphere you want to create. Think of words that evoke the feeling of the range and the type of archery you will be offering. Consider words that are easy to remember and spell. Additionally, it is important to make sure the name is not already taken by another business.

  2. Research the name Once you have a few potential names, it is important to research them to make sure they are not already taken by another business. Check the internet to see if the name is already in use. Additionally, check with the United States Patent and Trademark Office to make sure the name is not already trademarked.

  3. Choose a name Once you have researched the potential names, it is time to choose the one that best fits your business. Consider the atmosphere you want to create and the type of archery you will be offering. Make sure the name is easy to remember and spell.

  4. Register the name Once you have chosen the name, it is important to register it with the state and federal government. This will protect the name from being used by another business. Additionally, it will make it easier to open a business bank account and apply for business licenses.

Step 3: Research the Local Market

Analyze Local Competition

Before starting an archery range, it is important to understand the local competition. Researching the local market can help entrepreneurs identify potential competitors, their services, and their pricing. This information can help entrepreneurs determine if their business will be able to compete in the local market. Additionally, researching the local market can help entrepreneurs identify potential customers.

Identify Potential Customers

Identifying potential customers is an important step in starting an archery range. Entrepreneurs should research the local market to identify potential customers and their needs. This can include researching the local population, demographics, and interests. Additionally, entrepreneurs should research local businesses and organizations to identify potential customers. This can include researching local schools, churches, and other organizations that may be interested in using the archery range. Finally, entrepreneurs should research local events and festivals to identify potential customers.

Step 4: Create a Business Plan

Outline Business Goals

Before creating a business plan, it is important to have a clear understanding of the goals of the business. What are the short-term and long-term goals? What are the desired outcomes? What is the timeline for achieving these goals? It is important to have a plan that is realistic and achievable.

Establish Financial Plan

Once the business goals have been outlined, it is important to create a financial plan. This should include a breakdown of startup costs, such as equipment, rent, and licensing fees. It should also include a breakdown of ongoing expenses, such as utilities, insurance, and payroll. Additionally, it is important to consider ways to generate revenue. This could include charging for lessons, renting out equipment, or hosting tournaments. It is important to have a detailed financial plan that takes into account all the costs associated with running the business.

Step 5: Obtain Licenses and Permits

Research Local Regulations

Before obtaining any licenses or permits, it is important to research the local regulations and laws of the area in which the archery range will be located. This includes researching zoning laws, safety regulations, and any other local laws that may affect the business. It is also important to research any state or federal laws that may apply to the business. Additionally, research any local taxes that may need to be paid.

Obtain Required Licenses and Permits

Once the research is complete and all the necessary information is gathered, the next step is to obtain the required licenses and permits. Depending on the area, this may include a business license, a zoning permit, a safety permit, and any other permits that may be required. Additionally, the business may need to obtain a tax identification number and register with the state and/or federal government. Once all the necessary licenses and permits are obtained, the business can officially open and begin operations.

Step 6: Find a Suitable Location

Considerations for Location

When looking for a suitable location for an archery range, it is important to consider the size of the range, the zoning regulations of the area, and the accessibility of the location. For example, if the range is too small, it may not be able to accommodate enough customers. Additionally, it is important to make sure that the zoning regulations of the area allow for an archery range. Finally, the location should be easily accessible to potential customers.

Lease or Purchase Property

After considering the size, zoning regulations, and accessibility of the location, the next step is to decide whether to lease or purchase the property. Leasing property may be a good option for those who are just starting out and do not have the funds to purchase the property outright. Additionally, leasing property may be a good option for those who are unsure about the success of the business. On the other hand, purchasing property may be a good option for those who have the funds and are confident in the success of the business. It is important to consider both options before making a decision.

Step 7: Purchase Equipment

Identify Necessary Equipment

Before purchasing any equipment, it is important to identify what type of equipment is necessary to run an archery range. This includes bows, arrows, targets, backstops, and any other necessary safety equipment. It is also important to consider the type of archery range that will be offered, such as target archery, field archery, or 3D archery. This will help determine the type of equipment that is needed.

Research Suppliers

Once the necessary equipment has been identified, it is important to research suppliers to find the best prices. This can be done by searching online for suppliers, or by attending trade shows and talking to suppliers in person. It is also important to consider the quality of the equipment, as well as the cost. The quality of the equipment should be taken into consideration, as it will affect the safety of the archers and the overall experience of the range.

Step 8: Market the Business

Develop a Marketing Plan

Developing a marketing plan is essential for any business, and an archery range is no different. A good marketing plan should include a budget for advertising, a list of target markets, and a timeline for implementation. It should also include a strategy for reaching out to potential customers and a plan for tracking and measuring the success of the marketing efforts. Additionally, it should include a strategy for building relationships with local businesses, schools, and other organizations that may be interested in using the range.

Utilize Social Media

Social media is an important tool for marketing any business, and an archery range is no exception. A good social media strategy should include creating accounts on the major social media platforms, such as Facebook, Twitter, and Instagram. The accounts should be regularly updated with content related to the archery range, such as photos of customers shooting, announcements of special events, and tips and tricks for archery. Additionally, the accounts should be used to engage with customers, answer questions, and respond to feedback. Finally, the accounts should be used to promote special offers and discounts, as well as to encourage customers to share their experiences with their friends and family.

Step 9: Open the Business

Hire Employees

Before opening the business, it is important to hire the right employees to ensure that the archery range runs smoothly. Depending on the size of the range, it may be necessary to hire several employees to help with the day-to-day operations. It is important to hire employees who have experience in the archery industry and who are knowledgeable about the sport. Additionally, it is important to make sure that the employees are familiar with the safety protocols and regulations associated with running an archery range.

Set Hours of Operation

Once the employees are hired, it is important to set the hours of operation for the archery range. This should be based on the needs of the customers and the availability of the employees. It is important to make sure that the hours are convenient for customers and that the employees are able to work the hours that are set. Additionally, it is important to make sure that the hours are set in accordance with any local regulations or laws. Once the hours are set, it is important to advertise them to potential customers and to make sure that they are aware of the hours of operation.


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