Start a Mobile Oil Change

Revving Up Your Entrepreneurial Journey With a Mobile Oil Change Service

Young mechanic checking car oil and taking notes while working at auto repair shop.

Camera Icon Getty Images / Unsplash

Mobile Oil Change - Picture Yourself

If you're looking for a business idea on wheels, consider starting a Mobile Oil Change service! This enterprise helps customers maintain their vehicle's health without the hassle of wait times or appointments at a conventional auto shop. Instead, your peddle-to-the-metal venture brings oil change services straight to your customer's doorstep, leading their cars to purr like a kitten. So, fire up your engines and speed right into this easy-to-operate, customer convenient and satisfying business venture!


Grab Your Business Website Name

Before you get caught up in the whirlwind of setting up your business, invest in a domain name. It's a small but significant step that lays the foundation for your brand and makes it easier for customers to find and trust you. Just like you wouldn't build a house without securing the land first, don't build a business without securing your domain name.

Branding

Your domain name is more than just a web address; it's an essential part of your brand identity. It's what people will type into their browsers to find you. Securing a domain name that closely aligns with your business name helps you present a unified and professional image right from the get-go.

Credibility

Having a domain name adds an element of legitimacy to your business. When consumers see that you have a dedicated domain name rather than a generic one (e.g., yourbusinessname.wordpress.com), they're more likely to trust you. It's akin to having a business card versus scribbling your contact info on a piece of paper.

SEO (Search Engine Optimization)

Having your own domain name can benefit your SEO strategy. Search engines like Google give weightage to domain names when ranking websites. A domain name with keywords related to your business can help you rank higher in search results, thus bringing more eyeballs to your product or service.

Avoid Losing the Perfect Domain

Good domain names are like good real estate—they're in high demand and can get snapped up quickly. If you delay purchasing your domain name, you might find that someone else has grabbed it, and then you're either out of luck or need to negotiate to buy it at a much higher price.

Early Marketing

Once you have a domain name, you can start marketing your business—even before you launch. A "Coming Soon" page with an email capture can help you start building an audience. You can also set up professional email addresses (e.g., yourname@yourbusiness.com), which can be used on business cards and in other preliminary marketing materials.

Flexibility

Owning your domain name gives you the flexibility to move your website to any hosting provider without losing your web address. It's like owning a piece of land where you can build, rebuild, or renovate your store as you please.

Affordability

Compared to other startup costs, a domain name is relatively inexpensive. Yet, its value can be immense. For the cost of a few cups of coffee a year, you can secure a critical asset for your business.


Mobile Oil Change Quick Business Check

This a quick reality check to help you identify the strengths and weaknesses of your business concept before you dive in.

Expected Percent Margin:

  • Gross Margin: 25-35%
  • Net Profit Margin: 8-12%

Earnings Expectations:

  1. Daily Earnings: $200 - $400 (based on 4-8 oil changes daily)
  2. Weekly Earnings: $1,000 - $2,000 (based on 5-day week)
  3. Monthly Earnings: $4,000 - $8,000
  4. Annual Earnings: $48,000 - $96,000 (excluding major holidays and vacations)

Actions to Hit Those Numbers:

Start-up Expenses:
  • Initial Investment: Around $10,000 for specialized tools, business registration, mobile oil change vehicle, and advertising.
Inventory Management:
  • Supply Purchase: Regular purchasing of oil filters, lubricants, and cleaning supplies.
Customer Acquisition & Relations:
  • Marketing Strategy: Build an online presence, utilize social media, online ads and work with local businesses.
Operating Costs:
  • Fuel: Depending on the travel distance, fuel costs would need to be considered.
  • Insurance: A comprehensive business insurance to protect against potential liabilities.
Business Operations:
  • Availability: Being available for service at least 6 days per week.
  • Quality Service: Offering high-quality, quick, and reliable service to build a strong customer base.

Remember, these estimates might vary based on location, competition, and business strategies. Please seek advice from a professional financial advisor to tailor this information to your specific situation.


Outline of Article

This article will provide a comprehensive guide on how to start a mobile oil change business. We will begin by discussing the first step, which is to determine if the business is right for you. This includes a breakdown of startup expenses and a breakdown of ongoing expenses. We will then move on to the second step, which is to name the business and tips on how to do so. Finally, we will provide examples on ways to make money.

Step 1: Determine if Mobile Oil Change is Right for You

Starting a mobile oil change business requires a significant investment of time, money, and energy. Before jumping in, it is important to take a step back and determine if this is the right business endeavor for you.

Breakdown of Startup Expenses

When starting a mobile oil change business, there are a number of startup expenses to consider. These include the cost of purchasing a vehicle, outfitting it with the necessary equipment, and obtaining the necessary permits and licenses. Additionally, you will need to purchase the oil, filters, and other supplies needed to perform the oil changes. Finally, you may need to invest in marketing materials and advertising to get the word out about your business.

Breakdown of Ongoing Expenses

In addition to the startup expenses, you will need to consider the ongoing expenses associated with running a mobile oil change business. These include the cost of maintaining the vehicle, purchasing oil and other supplies, and paying for insurance and other necessary permits. Additionally, you may need to hire employees to help with the oil changes and to manage the business.

Examples of Ways to Make Money

When it comes to making money with a mobile oil change business, there are a few different options. One option is to charge a flat fee for each oil change. Another option is to charge a fee for each oil filter that is changed. Additionally, you can offer additional services such as tire rotations, brake inspections, and other car maintenance services. Finally, you can offer discounts and promotions to attract new customers.

Step 2: Name the Business

Naming a business is an important step in the process of starting a mobile oil change business. It is important to choose a name that is memorable and that reflects the services that the business provides. It is also important to make sure that the name is not already being used by another business. When choosing a name, consider the following tips:

  1. Keep it simple and easy to remember. A name that is too long or complicated will be difficult for customers to remember.

  2. Make sure the name is unique and not already being used by another business. This can be done by searching the internet for the name and checking with the local government to make sure the name is not already registered.

  3. Consider using a play on words or a pun to make the name memorable.

  4. Make sure the name reflects the services that the business provides. This will help customers to remember the name and associate it with the services that the business provides.

  5. Consider using a name that is easy to spell. This will make it easier for customers to find the business online.

By following these tips, it will be easier to choose a name for the mobile oil change business that is memorable and reflects the services that the business provides. Once the name is chosen, the business can be registered with the local government and the business can begin to be promoted.

Step 3: Obtain Necessary Licenses and Permits

In Step 3 of starting a mobile oil change business, it is important to research and obtain the necessary licenses and permits. Depending on the location, the requirements may vary. It is important to research the local requirements and regulations to ensure that the business is compliant.

To start, research the local laws and regulations to determine what licenses and permits are required to operate a mobile oil change business. This may include a business license, a tax identification number, and any other permits required by the local government. Additionally, research any other licenses or permits that may be required by the state or federal government.

Once the necessary licenses and permits have been identified, the next step is to obtain them. Depending on the location, this may involve submitting applications and paying fees. It is important to submit all of the necessary paperwork and pay the required fees to ensure that the business is compliant with local laws and regulations.

Finally, it is important to keep track of all of the licenses and permits. This includes renewing them when necessary and keeping them up to date. Additionally, it is important to research any changes in the local laws and regulations and ensure that the business is compliant with them. By taking the time to research and obtain the necessary licenses and permits, the business will be able to operate legally and without any issues.

Step 4: Set Up Business Structure

Choose a Business Structure

When starting a mobile oil change business, it is important to choose the right business structure. The most common business structures are sole proprietorship, partnership, limited liability company (LLC), and corporation. Each of these business structures have different advantages and disadvantages. For example, a sole proprietorship is the simplest and least expensive business structure to set up, but it does not provide any personal liability protection. A partnership is a great option for two or more people who want to share ownership of the business, but it can be difficult to manage. An LLC provides personal liability protection, but it can be more expensive to set up. A corporation is the most expensive business structure to set up, but it provides the most protection for the owners.

Register the Business

Once you have chosen the right business structure for your mobile oil change business, you will need to register the business with the appropriate state and local agencies. This process can vary depending on the state and local regulations, but typically involves filing paperwork with the Secretary of State, obtaining a business license, and registering for any applicable taxes. Additionally, you may need to register with the IRS for an employer identification number (EIN). This process can be complicated, so it is important to research the requirements for your specific state and local area.

Step 5: Secure Financing

Explore Financing Options

Starting a business requires capital, and it is important to explore all available financing options. Consider traditional bank loans, small business grants, and private investors. Research the advantages and disadvantages of each option to determine which is best for your business. Additionally, consider the amount of money you will need to cover startup costs and ongoing expenses.

Secure Financing

Once you have determined which financing option is best for your business, it is time to secure the necessary funds. If you are applying for a loan, you will need to fill out an application and provide documentation such as a business plan, financial statements, and tax returns. If you are seeking private investors, you will need to create a pitch deck and present your business plan. Additionally, you may need to provide collateral or a personal guarantee to secure the loan.

Step 6: Purchase Equipment

Research Equipment Options

When starting a mobile oil change business, it is important to research the equipment options available. This includes researching the different types of oil change equipment, such as mobile oil change tanks, oil change pumps, and other necessary equipment. Additionally, researching the different brands and models of equipment available can help you determine which type of equipment is best for your business. It is also important to research the cost of the equipment, as this will help you determine how much money you need to invest in the business.

Purchase Necessary Equipment

Once you have researched the different types of equipment available, it is time to purchase the necessary equipment. This includes purchasing the mobile oil change tanks, oil change pumps, and other necessary equipment. It is important to purchase the highest quality equipment available, as this will ensure that your business is able to provide the best possible service. Additionally, it is important to purchase the equipment from a reputable supplier, as this will help ensure that the equipment is of the highest quality. Finally, it is important to purchase the equipment at the best possible price, as this will help you save money in the long run.

Step 7: Market Your Business

Step 7: Market Your Business. Developing a marketing plan is essential to the success of any business. It should include a budget, target market, and strategies for reaching potential customers. When creating a marketing plan, consider the cost of advertising, promotional materials, and other marketing efforts. Additionally, consider the cost of hiring a marketing consultant or agency to help you create and execute your plan.

Promoting your business is the next step. Start by creating a website, setting up social media accounts, and creating a logo. Use these platforms to share information about your services and to attract new customers. Additionally, consider advertising in local newspapers, radio, and television. You can also reach out to local businesses and offer to provide oil changes for their employees.

Another way to promote your business is to create a referral program. Offer discounts or other incentives to customers who refer your business to others. You can also offer discounts to customers who leave positive reviews online. Additionally, consider attending local events to promote your business and network with potential customers.

Finally, consider creating promotional materials such as flyers, business cards, and brochures. These materials can be distributed in local stores, restaurants, and other places where potential customers may be. Additionally, you can mail these materials to local businesses and residences.

Step 8: Hire Employees

Research Employee Requirements

Before hiring employees, it is important to research the requirements for employees in the mobile oil change business. This includes researching the qualifications needed for the job, such as a valid driver’s license, a clean driving record, and any certifications that may be required. Additionally, research should be done to determine the type of insurance needed for employees, such as workers’ compensation insurance.

Hire Employees

Once the research is done, it is time to begin the process of hiring employees. Start by creating a job description that outlines the job duties, qualifications, and pay rate. This job description should be posted on job boards and other websites to attract potential employees. Additionally, consider reaching out to local schools and organizations to let them know about the job opening. After potential employees have been identified, it is important to conduct interviews and background checks to ensure that the best candidate is hired. Once the hiring process is complete, it is important to provide employees with the necessary training to ensure that they are prepared to do their job.

Step 9: Maintain Records

of Customers

Step 9: Maintain Records

Set Up Recordkeeping System

It is important to set up a recordkeeping system for your mobile oil change business. This system should include a way to track customer information, including contact information, service history, and payment information. Additionally, you should have a way to track your inventory, including the type and quantity of oil and other supplies you have on hand. Finally, you should have a way to track your expenses, including any costs associated with running the business.

Maintain Records of Customers

Keeping records of your customers is essential for running a successful mobile oil change business. You should keep track of customer contact information, including names, addresses, phone numbers, and email addresses. Additionally, you should keep track of the services you provide to each customer, including the type of oil used, the date of service, and any additional services performed. Finally, you should keep track of any payments received from customers, including the date of payment and the payment method used.