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Start a Yoga Instructor School

Weaving the Tapestry of Wellness: The Art of Building a Yoga Instructor School

By Business.How Team
| Updated
Close up in selective focus of two women hands gesture mudra, while doing yoga vinyasa flow, Padmasana, nirvana state of mind
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Trade in your office suit for yoga pants and make a living helping others find their inner zen! A Yoga Instructor School is a melting pot where passion for yoga and eagerness to spread wellness converge. As an entrepreneur, you will derive satisfaction not just from a resonating cash register but a serenade of joyful, stress-free sighs. This business model is all about teaching aspiring yogis the art of yoga, helping them fine-tune their poses, deepen their understandings of different yoga philosophies, and become confident instructors themselves.

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This a quick reality check to help you identify the strengths and weaknesses of your business concept before you dive in.

Business Overview:

A Yoga Instructor School trains aspiring yoga teachers. The school provides certification upon successful completion of the course. Revenue is generated from course fees paid by students.

Expected Percent Margins:

  • Gross Margin: 70-80%
  • Net Profit Margin: 30-40%

Earnings Expectations:

  1. Daily Earnings: $200-$600 (based on 1-3 students daily)
  2. Weekly Earnings: $1,400-$4,200
  3. Monthly Earnings: $6,000-$18,000
  4. Annual Earnings: $72,000-$216,000 (assuming the school operates year-round)

Actions to Achieve These Numbers:

Course Creation:
  • Program Development: Develop a comprehensive and quality curriculum that adheres to Yoga Alliance standards.
  • Certification: Ensure your instructors are yoga certified and experienced in teaching.
Marketing and Student Acquisition:
  • Website Development: Invest in a professional website showcasing course details, instructor bios, testimonials, etc.
  • Social Media Marketing: Regularly post yoga tips, student testimonials, and course sneak peeks on Facebook, Instagram, YouTube, etc.
  • Local Advertising: Create partnerships with local yoga studios and health clubs.
Course Pricing:
  • Competitive Pricing: Set your fees competitively, but sufficiently high to cover your costs and desired profits.
Cost Control:
  • Venue: Rent a studio space with affordable rent, or use a home studio if feasible.
  • Utilities and Maintenance: Aim to keep these costs to a minimum. Utility expenses should be included in the rent agreement if possible.
Business Operation:
  • Course Schedule: Offer multiple batches throughout the day to accommodate different student schedules.
  • Course Length: Set a course length that provides comprehensive training but is not excessively long (a common structure is a 200-hour course over 1-2 months).

Remember, these are generalized estimations and your earnings can vary depending on your location, pricing, competition, and quality of training. Always consult with a business or financial advisor for personalized advice.

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"Why? Can't that wait?" Here's why it shouldn't

Are you interested in starting a yoga instructor school? Yoga is a form of exercise that focuses on physical, mental, and spiritual health. It is an ancient practice that has been around for centuries, and is now becoming increasingly popular in the modern world. Practicing yoga has many benefits, including improved flexibility, increased strength, better posture, and improved mental clarity. Starting a yoga instructor school can be a great way to share the practice of yoga with others and help them to experience the many benefits it has to offer. In this article, we will discuss how to start a yoga instructor school and the steps you need to take to make it a success.

Steps to Starting a Yoga Instructor School

Research the Market

Researching the market is an essential step in starting a yoga instructor school. It is important to understand the size of the market, the potential customer base, and the competition. To start, it is important to research the current yoga market in the area. This can include looking at the number of yoga studios, the number of yoga instructors, and the types of yoga offered. Additionally, researching the demographics of the area can be beneficial. Understanding the age, gender, and income of potential customers can help to create a business plan that is tailored to the local market.

Develop a Business Plan

Creating a business plan is a critical step in starting a yoga instructor school. The business plan should include a detailed description of the services offered, the target market, the pricing structure, the marketing strategy, and the financial projections. It is important to be realistic when creating the business plan and to plan for potential risks and challenges. Additionally, the business plan should include a timeline for when the school will be up and running.

Secure Funding

Securing funding is an important step in starting a yoga instructor school. Depending on the size and scope of the school, it may be necessary to secure funding from investors or lenders. It is important to research the different funding options and to create a detailed budget that outlines the costs associated with starting the school. Additionally, it is important to create a plan for how the funds will be used and to create a timeline for when the funds will be needed.

Choose a Location

Choosing a location for the yoga instructor school is an important step. It is important to consider the size of the space, the accessibility of the location, and the cost of the rent. Additionally, it is important to consider the local market and the potential customer base. It is important to choose a location that is convenient for potential customers and that is in an area that has a high concentration of yoga studios.

Hire Qualified Instructors

Hiring qualified instructors is an essential step in starting a yoga instructor school. It is important to research the local market and to find instructors who have the experience and qualifications necessary to teach yoga. Additionally, it is important to create a hiring process that includes background checks and interviews. It is also important to create a compensation structure that is competitive and attractive to potential instructors.

Promote Your School

Promoting the yoga instructor school is an important step in getting the word out about the school. It is important to create a marketing plan that includes both online and offline strategies. This can include creating a website, using social media, and attending local events. Additionally, it is important to create a budget for marketing and to track the results of the campaigns.


In conclusion, starting a yoga instructor school is a great way to share the practice of yoga with others. To get started, you will need to find a suitable location, create a curriculum, hire instructors, and market your school. Once your school is up and running, you will be able to offer a variety of classes and workshops to your students. Not only will you be able to share your knowledge and passion for yoga, but you will also be able to make a living doing something you love. Starting a yoga instructor school is a great way to give back to the community and help others learn the practice of yoga.


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