Please support us by clicking through our links. We may earn affiliate commission at no extra cost to you.

Start a Home Staging Business

Unleashing Your Inner Decorator: The Promising World of Home Staging

By Business.How Team
| Updated
brown wooden framed yellow padded chair
Camera Icon Kam Idris / Unsplash


Set your sights on the fascinating world of a staging business, where aesthetics and real estate combine in marvelous harmony! In this space, you essentially become a magician who transforms bland, empty houses into warm, inviting homes that capture buyers' imaginations. This clever enterprise focuses on enhancing the visual appeal of properties for sale, by arranging furniture and decor in ways that allow potential buyers to envision themselves living there. Often likened to setting a stage in theatre, a staging business sets the scene for the real estate market - a show-stopper entrepreneurial act for the artistically inclined!

Jump to Business Plan

Browse ALL Construction & Real Estate Business Ideas

Discover Your Perfect Domain

Unlock the door to your online success with our hand-picked selection of premium domain names. Whether you're starting a new venture or rebranding an existing one, the right domain can set the tone for your digital presence. Browse through our curated list, each with its unique potential to enhance your brand's visibility and credibility.


This a quick reality check to help you identify the strengths and weaknesses of your business concept before you dive in.

Expected Percent Margin:

  • Gross Margin: 30-40%
  • Net Profit Margin: 15-20%

Earnings Expectations:

  1. Daily Earnings: $300 - $800
  2. Weekly Earnings: $1,500 - $4,000
  3. Monthly Earnings: $6,000 - $16,000
  4. Annual Earnings: $72,000 - $192,000

Actions to Hit Those Numbers:

  • Training: Join professional staging organizations for training and credibility.
  • Trends: Keep up to date with interior design trends to ensure your staging appeals to the widest possible audience.
Prop Inventory:
  • Initial Investment: At least $10,000-$25,000 for varied, high-quality furniture/items.
  • Storage: Factor in storage costs for your furniture/items.
Marketing and Customer Acquisition:
  • Networking: Frequently network with real estate agents, both digitally and in person.
  • Portfolio: Develop a strong portfolio and website display your best staging work.
Sales and Customer Experience:
  • Pricing: Develop tiered staging packages for diverse client needs. Remember, every quote should cover labor, transport, and interior design costs.
Cost Control:
  • Transport: Choose fuel-efficient transportation.
  • Prop Care: Take care of your furniture/items to extend their usability and save costs.
Business Operations:
  • Client Rotation: Aim for 10 to 15 home stagings per month.
  • Pricing Model: Prices may differ per project size but try for an average of $800-$2000 per project.

Remember, these are generalized estimations and can vary depending on location, economic conditions, and individual business strategies. Always consult with a financial advisor for personalized advice.

NOT WHAT YOU HAD IN MIND? Here are more ideas

Browse ALL Construction & Real Estate Business Ideas

Grab Your Business Website Name

Before you get caught up in the whirlwind of setting up your business, invest in a domain name. It's a small but significant step that lays the foundation for your brand and makes it easier for customers to find and trust you. Just like you wouldn't build a house without securing the land first, don't build a business without securing your domain name.

"Why? Can't that wait?" Here's why it shouldn't

Step 1: Determine if Home Staging Business is Right for You

Breakdown of Startup Expenses

Starting a home staging business can be a relatively low-cost endeavor. Depending on the scope of the business, startup costs can range from a few hundred dollars to a few thousand. Expenses may include business registration fees, website design, marketing materials, and any necessary equipment. It is important to research the costs associated with starting a home staging business and to create a budget that will cover all of the necessary expenses.

Breakdown of Ongoing Expenses

After the initial startup costs, there are ongoing expenses that must be taken into account. These may include website hosting fees, marketing costs, insurance, and any other necessary supplies. It is important to factor in the costs of these ongoing expenses when calculating the budget for the business. Additionally, it is important to consider the cost of any employees that may be necessary to help run the business.

Examples of Ways to Make Money

Home staging businesses can make money in a variety of ways. One way is to charge a flat fee for staging a home. This fee can vary depending on the size and complexity of the job. Additionally, home staging businesses can charge a commission for any furniture or accessories that are purchased for the staging. Finally, home staging businesses can offer consulting services to help homeowners prepare their homes for sale. These services can include advice on how to best stage a home, as well as advice on how to make minor repairs or renovations to increase the value of the home.

Step 2: Name Your Home Staging Business

When it comes to naming your home staging business, you want to make sure it’s memorable and reflects the services you offer. Consider using words that evoke a feeling of home and comfort, such as “nest” or “haven.” You can also use words that describe the transformation of a space, such as “refresh” or “revive.” Additionally, you may want to include your name in the title of your business, as it will help customers remember who you are. If you’re having trouble coming up with a name, try using a business name generator to help you brainstorm ideas.

Register Your Business

Once you’ve settled on a name for your business, you’ll need to register it with your state. This will help protect your business from legal liability and ensure that you’re able to open a business bank account. You’ll also need to register your business with the IRS and obtain an Employer Identification Number (EIN). This will allow you to open a business bank account and file taxes as a business entity. Additionally, you may need to register your business with your local government in order to obtain a business license or permit.

Your logo is an important part of your business’s identity, so you’ll want to make sure it’s memorable and reflects the services you offer. Consider using a graphic designer to help you create a logo that’s unique and eye-catching. You’ll also want to make sure your logo is versatile, as it will be used on your website, business cards, and other marketing materials. Additionally, you may want to consider trademarking your logo to protect it from being used by other businesses.

Step 3: Develop a Business Plan

Outline Your Goals

Before you can create a business plan, you need to have a clear understanding of your goals. This will help you determine the type of business you want to create and the services you will offer. Consider the type of home staging services you want to offer, the size of the business you want to create, and the potential income you want to generate. Also, consider the amount of time you can dedicate to the business and the amount of money you need to invest in the business.

Create a Financial Plan

Creating a financial plan is an important step in starting a home staging business. You need to be aware of the startup costs, such as the cost of office space, furniture, equipment, and supplies. You also need to consider the ongoing costs of running the business, such as rent, utilities, insurance, and marketing. Additionally, you need to determine how much you need to charge for your services and how much profit you want to make.

Research Your Target Market

It is important to research your target market before you start a home staging business. You need to know who your potential customers are and what their needs are. Consider the type of homes you want to stage, the type of clients you want to serve, and the geographic area you want to serve. Additionally, research the competition in your area and determine how you can differentiate your services from theirs.

Step 4: Obtain Licenses and Permits

Research Local Requirements

Before obtaining licenses and permits, it is important to research the local requirements for a home staging business. Depending on the state, county, and city, different licenses and permits may be required. For example, some states may require a business license, while others may require a sales tax permit. Additionally, some cities may require a zoning permit if the business is operating out of a home. It is important to research the local requirements to ensure that all necessary licenses and permits are obtained.

Obtain Necessary Licenses and Permits

After researching the local requirements, the next step is to obtain the necessary licenses and permits. This can be done by visiting the local government office or website and submitting the required paperwork. Additionally, some permits may require a fee, so it is important to be prepared to pay any fees associated with the permits. It is also important to keep track of all licenses and permits, as they may need to be renewed on an annual basis. Once all of the necessary licenses and permits have been obtained, the business is ready to move on to the next step.

Step 5: Find a Location

Considerations for Choosing a Location

When deciding on a location for a home staging business, there are several considerations to take into account. First, the location should be easily accessible to potential clients. It should also be in a safe neighborhood and have adequate parking. Additionally, the space should be large enough to accommodate the staging materials, furniture, and other items needed for the business. Lastly, the location should be affordable and within the budget of the business.

Research Local Zoning Requirements

It is important to research local zoning requirements before selecting a location for a home staging business. Different zoning regulations may apply depending on the type of business and the area. For example, some areas may require a special permit for a home staging business. Additionally, some areas may have restrictions on the number of employees allowed in the space. It is important to research these requirements before selecting a location to ensure that the business is in compliance with local regulations.

Step 6: Purchase Equipment and Supplies

List of Necessary Equipment and Supplies

Starting a home staging business requires some basic equipment and supplies. These items include furniture, artwork, rugs, lighting, and other home decor items. You may also need to purchase basic tools such as a drill, saw, and hammer. Additionally, you may need to purchase a truck or van to transport your items to and from staging sites.

Tips for Purchasing Equipment and Supplies

When purchasing equipment and supplies for your home staging business, it is important to shop around for the best deals. Look for sales and discounts, and consider buying used items when possible. Additionally, you may want to consider renting items instead of buying them. This can help you save money and avoid having to store items that you may not use often. When purchasing furniture and other items, be sure to look for pieces that are durable and can withstand multiple uses. Finally, you may want to consider buying items in bulk to get the best deals.

Step 7: Market Your Business

Creating a website is an essential part of marketing your home staging business. It should include a portfolio of your work, a list of services you offer, and contact information. You should also include a blog where you can post helpful tips and advice related to home staging. Utilizing social media is also important for marketing your business. You can create a business profile on platforms like Facebook and Instagram and post regularly to engage with potential customers. Additionally, you should network with local real estate agents. They often have clients who are looking for home staging services and may be willing to refer you to them. You can also attend local real estate events and conferences to get your name out there.

Step 8: Hire Employees

Considerations for Hiring Employees

When starting a home staging business, it is important to consider the need for employees. Depending on the size of the business, you may need to hire additional help. This could include hiring a full-time assistant, part-time workers, or even subcontractors. When hiring employees, it is important to consider the cost of wages, benefits, and taxes. Additionally, you will need to consider the cost of training and onboarding new employees.

Tips for Finding Qualified Employees

When it comes to finding qualified employees, it is important to create a job listing that accurately reflects the position you are looking to fill. Additionally, you should utilize online job boards, as well as local job fairs and networking events. You should also consider utilizing social media platforms to reach potential candidates. Finally, you should ensure that you thoroughly review resumes and conduct interviews to ensure that you are hiring the best candidate for the job.

Step 9: Track Your Progress

Setting goals and tracking progress is an important part of running a successful business, and this is especially true for a home staging business. Setting goals helps to keep you motivated and on track, while tracking progress allows you to measure your success and make adjustments as needed. To set goals, you should identify what you want to accomplish in a certain amount of time, such as increasing your customer base or increasing your profits. Once you have set your goals, you should track your progress by measuring your success against these goals. This could include tracking the number of customers you have acquired or the amount of money you have made.

Utilizing business management software can also be beneficial for tracking your progress. Business management software can help you keep track of your finances, customer information, and other important data. This software can also help you set goals and track progress, as it can provide you with detailed reports on your progress. Additionally, business management software can help you stay organized and efficient, which can help you save time and money.


Browse ALL Business Idea Categories