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Start a Personal Styling Business

From Drab to Fab: Waving the Chic Wand in a Personal Styling Business

By Business.How Team
| Updated
Fashionable  beautiful african woman wearing shawl on head and big circle earrings, smiling isolated on brown studio backgrou
Camera Icon Getty Images / Unsplash


Dream of transforming drab to fab? Then, launching a Personal Styling Business might just be your fashion runway to success! This enticing venture entails offering fashion advice, curating outfits and helping individuals look their best, whether for a special event or everyday life. Consider it as being a fairy godmother for style - but instead of a magic wand, you'll be wielding a chic collection of apparel and accessories!

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Discover Your Perfect Domain

Unlock the door to your online success with our hand-picked selection of premium domain names. Whether you're starting a new venture or rebranding an existing one, the right domain can set the tone for your digital presence. Browse through our curated list, each with its unique potential to enhance your brand's visibility and credibility.


This a quick reality check to help you identify the strengths and weaknesses of your business concept before you dive in.

Business Idea: Personal Styling Business

Expected Percent Margin:

  • Gross Margin: 60-70%
  • Net Profit Margin: 10-30%

Earnings Expectations:

  1. Daily Earnings: $100 - $400
  2. Weekly Earnings: $700 - $2800
  3. Monthly Earnings: $3,000 - $12,000
  4. Annual Earnings: $36,000 - $144,000

Actions to Hit Those Numbers:

Program Development:

  • Service Offerings: Personal shopping, wardrobe consultations, special occasions styling.
  • Pricing Strategy: Create various pricing models such as hourly rates, per-service rates, and packages.

Marketing and Customer Acquisition:

  • Website and Social Media: Invest in website development and social media marketing—post styling tips, client transformations, etc., at least twice a week.
  • Local Partnerships: Partner with local boutiques, dry cleaners, and hair salons to offer cross-referrals.

Client Relationships:

  • Consultations: Offer free initial consultations to build trust with potential clients.
  • Follow-ups: Keep regular contact with clients to ensure their needs are met and encourage repeat business.

Cost Control:

  • Overhead Costs: Keep overheads low by operating from a home office or coworking space.
  • Online Tools: Use online tools for client scheduling, accounting, and client management to help keep costs down.

Business Operations:

  • Client Capacity: Balance your client load to maintain a high quality of service—consider a max of 15-20 clients per week.
  • Outreach: Regularly reach out for customer testimonials and referrals to attract new clients.

These figures are general estimates and can vary widely depending on factors such as location, economic conditions, and the stylist's reputation. As always, it's best to conduct comprehensive market research and consult a financial advisor before starting your business.

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Grab Your Business Website Name

Before you get caught up in the whirlwind of setting up your business, invest in a domain name. It's a small but significant step that lays the foundation for your brand and makes it easier for customers to find and trust you. Just like you wouldn't build a house without securing the land first, don't build a business without securing your domain name.

"Why? Can't that wait?" Here's why it shouldn't

Step 1: Determine if a Personal Styling Business is Right for You

Breakdown of Startup Expenses

Before starting a personal styling business, it is important to understand the costs associated with getting the business off the ground. This includes the cost of any necessary licenses and permits, the cost of any equipment or supplies needed to run the business, and the cost of any marketing materials. Additionally, it is important to consider the cost of renting a space if needed, as well as any other costs associated with setting up the business.

Breakdown of Ongoing Expenses

Once the business is up and running, there are ongoing costs associated with running the business. This includes the cost of any supplies or equipment needed to continue running the business, as well as the cost of any marketing materials. Additionally, it is important to consider the cost of any insurance needed to protect the business, as well as any other costs associated with keeping the business running.

Examples of Ways to Make Money

There are many ways to make money with a personal styling business. This includes charging clients for styling services, selling products related to styling, and offering classes or workshops related to styling. Additionally, it is possible to make money through affiliate marketing, by offering consulting services, or by charging for styling advice.

Step 2: Naming Your Business

Naming your business is an important step in the process of starting a personal styling business. It is important to choose a name that is memorable and reflects the services you will be providing. Consider the following tips when choosing a name for your business:

  1. Consider your target audience. Think about who you are trying to reach with your services and choose a name that speaks to them.
  2. Keep it simple. Choose a name that is easy to remember and spell.
  3. Make sure it is unique. Do a search online to make sure the name you are considering is not already in use.
  4. Consider a tagline. A tagline can be a great way to communicate what your business is about and can be used in marketing materials.
  5. Brainstorm. Make a list of potential names and ask friends and family for their opinion.

Registering Your Business Name

Once you have chosen a name for your business, you will need to register it with the appropriate government agency. Depending on the type of business you are starting, you may need to register with the state or federal government. This process will involve filing paperwork and paying a fee. Additionally, you may need to register with the local government if you are operating a physical business. This will involve getting a business license and paying any necessary fees.

Trademarking Your Business Name

Trademarking your business name is an important step in protecting your business. A trademark is a type of intellectual property that protects your business name from being used by another business. To trademark your business name, you will need to file an application with the United States Patent and Trademark Office. This process will involve filing paperwork and paying a fee. Once your trademark is approved, you will have exclusive rights to use the name for your business.

Step 3: Create a Business Plan

Outline Your Goals

When creating a business plan, it is important to outline your goals for the business. What do you hope to achieve? How much money do you want to make? What kind of growth do you want to see? These are all important questions to consider when creating your business plan. Additionally, consider what kind of timeline you have for achieving your goals.

Identify Your Target Market

Identifying your target market is an important step in creating a business plan. Who are you targeting with your business? Are you targeting a specific demographic or age group? Are you targeting a certain geographic area? Knowing who your target market is will help you create a business plan that is tailored to their needs.

Create a Financial Plan

Creating a financial plan is essential for any business. This plan should include a breakdown of startup expenses, such as rent, equipment, and supplies. It should also include a breakdown of ongoing expenses, such as salaries, marketing, and advertising. Additionally, it should include examples of ways to make money, such as offering services, selling products, or offering classes. This financial plan should be tailored to your target market and goals.

Step 4: Obtain Licenses and Permits

In order to legally operate a personal styling business, it is important to research the local and state requirements for obtaining the necessary licenses and permits. Depending on the location, the business may need to obtain a business license, a seller’s permit, a tax identification number, and other permits. It is important to check with the local and state government to make sure all of the necessary licenses and permits are obtained.

In addition, it is important to research the zoning laws in the area to make sure the business is operating in a legally zoned area. It is also important to check with the local health department to make sure the business is following all of the necessary health and safety regulations.

The business may also need to obtain a certificate of occupancy from the local fire department. This certificate is required for any business that has customers coming in and out of the business. It is important to make sure the business is up to code with the local fire department in order to obtain the certificate of occupancy.

Finally, the business may need to obtain a liability insurance policy. This policy will protect the business from any potential lawsuits or claims that may arise from the business operations. It is important to research the different types of liability insurance policies available and make sure the business has the right coverage for its needs.

Step 5: Set Up Your Business Structure

Decide on a Business Structure

When starting a personal styling business, it's important to decide on a business structure. This will determine the legal and financial obligations of the business. Common business structures include sole proprietorship, partnership, limited liability company (LLC), and corporation. Each structure has its own advantages and disadvantages, so it's important to research and decide which one is best for your business.

Register Your Business

Once you have decided on a business structure, you will need to register your business with the appropriate government agency. This will vary depending on the business structure and the state in which you are operating. You will need to provide information such as the business name, address, and any other required information. You will also need to pay the applicable registration fees. Once you have registered your business, you will receive a business license or certificate of incorporation. This will allow you to legally operate your business.

Step 6: Establish Your Brand

A logo is a visual representation of your business and should be designed to reflect the values of your company. It should be simple, memorable, and easily recognizable. Consider hiring a professional designer to create a logo that will stand out and be memorable. You can also use online tools to create a logo yourself.

Develop a Website

Having a website is essential for any business, and it’s a great way to showcase your services and attract new clients. You can create a website yourself or hire a web designer to create a professional website for you. Your website should include information about your services, pricing, contact information, and a portfolio of your work.

Create a Social Media Presence

Social media is an important tool for promoting your business and connecting with potential clients. Create accounts on the major social media platforms and start posting regularly about your services and any special offers you have. Make sure to use relevant hashtags and engage with other users to build your following.

Step 7: Find Suppliers

Research Suppliers

Before you can start your personal styling business, you need to find reliable suppliers who can provide you with the products and services you need. Research different suppliers and compare prices and quality of their products and services. Make sure to read reviews and ask for recommendations from other business owners. You should also consider the delivery times and payment terms of each supplier.

Negotiate Prices

Once you have identified potential suppliers, you should negotiate prices with them. Make sure to get the best deal possible by bargaining and asking for discounts. You can also negotiate payment terms, delivery times, and other conditions. You should also ask for samples of the products you are interested in to make sure they meet your standards. Once you have settled on a supplier, make sure to get the agreement in writing. This will help protect you in case of any disputes.

Step 8: Market Your Business

Developing a marketing plan is essential to the success of your business. You should begin by researching your target market and understanding their needs. This will help you determine the best way to reach them and the type of message you should be sending. Once you have a better understanding of your target market, you can begin to develop a marketing plan. This plan should include both traditional and digital advertising. Traditional advertising can include things like print ads, radio ads, and television ads. Digital advertising can include things like social media, email campaigns, and search engine optimization.

When it comes to traditional advertising, you should consider the cost and the reach of the ad. Print ads can be costly but can reach a large audience. Radio and television ads can also be expensive but can be very effective in reaching a large audience.

When it comes to digital advertising, you should consider the cost and the reach of the ad. Social media can be a great way to reach a large audience at a low cost. Email campaigns can be effective in reaching a targeted audience. Search engine optimization can help your website rank higher in search engine results, which can help you reach more potential customers.

No matter what type of advertising you choose, it is important to track the results of your campaigns. This will help you determine which types of advertising are working and which are not. It will also help you adjust your campaigns to ensure that you are getting the most out of your advertising budget.

Step 9: Manage Your Business

Set Up Accounting Systems

Setting up accounting systems is an important step in managing your personal styling business. It is important to have a system in place to track income and expenses, as well as to manage payroll and taxes. You will need to decide which accounting software is best for your business and set up the necessary accounts. You may also need to hire an accountant or bookkeeper to help you with this task. Additionally, you should set up a system to track customer payments and invoices. This will help you stay organized and ensure that you are paid on time.

Hire Employees

If you plan to grow your personal styling business, you may need to hire employees. When hiring employees, it is important to consider the skills and experience they bring to the table. You will also need to consider the cost of hiring and training employees, as well as the cost of providing benefits. Additionally, you should have a clear job description and expectations for each employee. This will help ensure that everyone is on the same page and that the business runs smoothly.

Set Up an Inventory System

Setting up an inventory system is an important step in managing your personal styling business. You will need to track the items that you have in stock and the items that you need to purchase. This will help you stay organized and ensure that you have the items you need to fulfill customer orders. Additionally, you should set up a system to track customer orders and returns. This will help you stay on top of customer orders and ensure that you are providing the best possible service.


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