Start a Quilt Business

Harnessing Your Creativity: Sewing Profits in the Quilt Business

a display of colorful carpets and rugs for sale

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Quilt Business - Picture Yourself

Quilt making, stitch by stitch, may seem like a way to pass time, but with a dash of creativity and business sense, it could sprout into a profitable endeavor. A quilt business is a venture that transforms the love for fabric, threads, and creative designs into eye-catching and comfortable quilts. As an entrepreneur, you'd get to snuggle up to profits by either selling customized quilts, offering quilting services, or teaching quilt-making classes. So, ready to sew your dreams into reality?

Grab Your Business Website Name

Before you get caught up in the whirlwind of setting up your business, invest in a domain name. It's a small but significant step that lays the foundation for your brand and makes it easier for customers to find and trust you. Just like you wouldn't build a house without securing the land first, don't build a business without securing your domain name.


Your domain name is more than just a web address; it's an essential part of your brand identity. It's what people will type into their browsers to find you. Securing a domain name that closely aligns with your business name helps you present a unified and professional image right from the get-go.


Having a domain name adds an element of legitimacy to your business. When consumers see that you have a dedicated domain name rather than a generic one (e.g.,, they're more likely to trust you. It's akin to having a business card versus scribbling your contact info on a piece of paper.

SEO (Search Engine Optimization)

Having your own domain name can benefit your SEO strategy. Search engines like Google give weightage to domain names when ranking websites. A domain name with keywords related to your business can help you rank higher in search results, thus bringing more eyeballs to your product or service.

Avoid Losing the Perfect Domain

Good domain names are like good real estate—they're in high demand and can get snapped up quickly. If you delay purchasing your domain name, you might find that someone else has grabbed it, and then you're either out of luck or need to negotiate to buy it at a much higher price.

Early Marketing

Once you have a domain name, you can start marketing your business—even before you launch. A "Coming Soon" page with an email capture can help you start building an audience. You can also set up professional email addresses (e.g.,, which can be used on business cards and in other preliminary marketing materials.


Owning your domain name gives you the flexibility to move your website to any hosting provider without losing your web address. It's like owning a piece of land where you can build, rebuild, or renovate your store as you please.


Compared to other startup costs, a domain name is relatively inexpensive. Yet, its value can be immense. For the cost of a few cups of coffee a year, you can secure a critical asset for your business.

Quilt Quick Business Check

This a quick reality check to help you identify the strengths and weaknesses of your business concept before you dive in.

Quilt Business Quick Facts

Expected Percent Margin:

  • Gross Margin: 30-60%
  • Net Profit Margin: 10-25%

Earnings Expectations:

  1. Daily Earnings: $100 - $250
  2. Weekly Earnings: $700 - $1,750
  3. Monthly Earnings: $3,000 - $7,500
  4. Annual Earnings: $36,000 - $90,000

Actions to Achieve These Numbers:

Product Development:
  • Materials: Identify a reliable source for high-quality fabrics and quilting materials.
  • Quilting Machine: Invest in a high-quality quilting machine and consider developing a variety of quilt types.
Marketing and Customer Acquisition:
  • Online Presence: Create a powerful online presence. Etsy, Instagram, Pinterest and your own website can serve as marketing platforms.
  • Craft Shows: Participate in craft shows and local art or home fairs; they can be a significant source of customers.
  • SEO and Keyword Research: Implement SEO strategies for your website to attract online traffic.
Sales and Customer Experience:
  • Online Shop: Maintain an easy-to-use online shop with clear images and descriptions.
  • Custom Orders: Offer custom-made quilts that customers can design themselves.
Cost Control:
  • Bulk Purchases: Buy fabric and materials in bulk to save on costs.
  • Energy Efficiency: Use energy-efficient machines and lights in your workspace to reduce utility bills.
Business Operations:
  • Production Volume: Aim to create and sell between 5-10 quilts per week.
  • Quilt Pricing: Map out your pricing strategy; custom quilts and standard quilts will differ in price. Take material costs and time into account.

Remember, these figures are intended to give you an overview and can vary significantly based on the scale of your operation, where you are located, and the unique quilt designs you offer. Always consult a business advisor for personalized advice.

Step 1: Determine if the Business is Right Endeavor

The first step in starting a quilt business is to determine if it is the right endeavor for you. You will need to consider the startup and ongoing expenses, as well as potential sources of income. It is important to do a thorough assessment of the business to make sure it is the right fit for you.

Step 2: Name the Business

The second step in starting a quilt business is to name the business. This is an important step as it will be the identity of your business. We will provide tips on how to come up with the perfect name for your quilt business.


Starting a quilt business can be a rewarding and profitable endeavor. With this guide, you will be well on your way to launching your own quilt business. In this article, we will provide a step-by-step guide on how to start a quilt business in 9 steps. We will cover topics such as determining if the business is the right endeavor, naming the business, and ways to make money.

Step 1: Determine if Starting a Quilt Business is Right for You

Breakdown of Startup Expenses

Starting a quilt business requires an initial investment of both time and money. Before taking the plunge, it’s important to understand the costs associated with launching a business. Startup expenses can include the cost of materials such as fabric, thread, batting, and other supplies; the cost of a sewing machine; the cost of renting a workspace; the cost of marketing materials; and the cost of any licenses or permits required to operate a business in your area.

Breakdown of Ongoing Expenses

In addition to the initial startup costs, there are ongoing expenses associated with running a quilt business. These can include the cost of materials, the cost of renting a workspace, the cost of marketing materials, the cost of any licenses or permits required to operate a business in your area, and the cost of insurance. It’s important to factor in these costs when determining if starting a quilt business is right for you.

Examples of Ways to Make Money

There are a variety of ways to make money with a quilt business. These can include selling quilts, selling quilting supplies, teaching quilting classes, and offering quilting services. It’s important to research the market and determine which of these options is the best fit for you and your business. Additionally, it’s important to consider the cost of materials, the cost of renting a workspace, and the cost of marketing materials when determining which option is the most profitable.

Step 2: Naming the Business

When deciding on a name for a quilt business, it is important to consider the target market and the goals of the business. A good name should be memorable and easy to pronounce. It should also be unique and not too similar to existing businesses. Additionally, it should be easy to search for online and should be available as a domain name. It is also important to consider the legal implications of the name, such as trademarking and copyrighting. It is recommended to consult with a lawyer to ensure that the name is legally compliant.

Choosing a Domain Name

Once the business name has been chosen, the next step is to choose a domain name. This should be the same as the business name, if possible. It is important to choose a domain name that is easy to remember and type. Additionally, it should be available as a .com domain name, as this is the most recognizable. It is also important to consider the cost of the domain name, as this can vary depending on the extension. Finally, it is important to ensure that the domain name is available on social media platforms, as this will help with marketing the business.

Step 3: Develop a Business Plan

A business plan is a critical component of starting a quilt business. It should include an executive summary, a description of the business, a market analysis, an organizational plan, a description of the product or service, a marketing plan, a financial plan, and an appendix. The executive summary should provide a concise overview of the business and its goals. The description of the business should include the type of business, the location, and the target market. The market analysis should include an analysis of the competition, the target market, and the potential for growth. The organizational plan should include the legal structure of the business, the management team, and the operations plan. The description of the product or service should include the features and benefits of the product or service. The marketing plan should include the pricing strategy, the distribution channels, the promotional strategy, and the advertising strategy. The financial plan should include the startup costs, the ongoing expenses, and the financial projections. The appendix should include any additional information that may be helpful.

Step 4: Obtain Necessary Licenses and Permits

In order to start a quilt business, it is important to research the local requirements for obtaining necessary licenses and permits. Depending on the location, there may be different requirements for businesses that involve selling products or services. It is important to research the local laws and regulations to ensure that the business is compliant with all applicable laws.

Obtain Necessary Licenses and Permits

Once the local requirements are understood, the next step is to obtain the necessary licenses and permits. This may include a business license, a sales tax permit, and any other permits that may be required. It is important to obtain the necessary licenses and permits before starting the business in order to avoid any potential legal issues.

Keep Records of Licenses and Permits

Once the licenses and permits are obtained, it is important to keep records of them. This will ensure that the business is in compliance with all applicable laws and regulations. Additionally, it is important to keep records of any changes or updates to the licenses and permits that may occur over time.

Consider Professional Assistance

If the local laws and regulations are complex or difficult to understand, it may be beneficial to seek professional assistance. This could include hiring an attorney or accountant to help with the process of obtaining the necessary licenses and permits. Additionally, a professional can provide advice on any potential legal issues that may arise.

Step 5: Find a Location

Finding the right location for a quilt business is important for success. It should be in a place that is convenient for customers to access and has adequate space for the business to grow. Additionally, the location should be in an area that is conducive to the type of quilting business being started. For example, if the business is focused on custom quilting, it should be in an area with a large population of quilters. If the business is focused on selling quilting supplies, it should be in an area with a large population of quilters and sewers.

Leasing or Buying a Location

Once a suitable location is found, the next step is to decide whether to lease or buy the space. Leasing a space may be more cost-effective in the short-term, but it may not be the best option in the long-term. Buying a space may be more expensive upfront, but it can provide more stability and security in the long-run. Additionally, it may be possible to negotiate a lower purchase price if the business is able to show that it will be successful.

Setting Up the Space

Once the location is secured, the next step is to set up the space. This includes purchasing any necessary equipment, such as sewing machines, cutting tables, and storage shelves. Additionally, the space should be organized in a way that is conducive to the type of quilting business being started. For example, if the business is focused on custom quilting, the space should be organized to maximize efficiency and productivity.

Obtaining Necessary Licenses and Permits

The final step in finding a location is to obtain any necessary licenses and permits. This may include a business license, a zoning permit, and a sales tax permit. Additionally, the business may need to obtain a license from the state or local government in order to operate legally. It is important to research the requirements for the area in which the business is located in order to ensure that all necessary licenses and permits are obtained.

Step 6: Acquire Supplies and Equipment

When starting a quilt business, it is important to acquire the necessary supplies and equipment. This includes fabric, batting, thread, needles, and other tools. Depending on the type of quilt business, additional supplies may be needed. For example, if the business specializes in longarm quilting, a longarm quilting machine and frame will need to be purchased.

When it comes to acquiring supplies and equipment, there are a few different options. The most cost-effective option is to purchase supplies and equipment from online retailers or local quilt shops. Online retailers often offer discounts and free shipping, while local quilt shops may offer discounts on bulk orders. Additionally, some quilt shops may offer consignment opportunities for quilters to sell their quilts.

Another option for acquiring supplies and equipment is to attend quilt shows and conventions. At these events, quilters can find a variety of vendors selling fabric, batting, thread, and other supplies. Additionally, some vendors may offer discounts or special offers for purchasing supplies in bulk.

Finally, quilters may also consider purchasing used supplies and equipment. This can be a great way to save money, as used supplies and equipment are often much cheaper than new. However, it is important to make sure that the used supplies and equipment are in good condition before purchasing.

Step 7: Develop a Marketing Plan

Developing a marketing plan is essential for any business, and a quilt business is no different. Examples of marketing strategies for a quilt business include creating a website, using social media, attending craft fairs, and advertising in local newspapers and magazines. Additionally, word of mouth is an important marketing tool for a quilt business. Customers can be encouraged to share their experiences with friends and family, and to post about the business on social media.

Develop a Brand

Creating a brand for the quilt business is an important step in the marketing plan. This includes developing a logo, slogan, and mission statement. The logo should be eye-catching and memorable, and the slogan should be short and memorable. The mission statement should be a few sentences that describe the business’s purpose and values. Additionally, the business should create a consistent look and feel across all marketing materials, including the website, social media, and advertising.

Set a Budget

Once the marketing plan is in place, the business should set a budget for marketing. This should include the cost of creating a website, advertising, attending craft fairs, and any other marketing activities. The budget should also include the cost of materials, such as business cards and flyers. Additionally, the budget should include the cost of any software or services needed to manage the marketing activities, such as email marketing software or a social media management service.

Measure Results

Finally, the business should measure the results of the marketing plan. This can be done by tracking website visits, social media followers, and sales. Additionally, the business should measure customer satisfaction by asking customers to leave reviews or fill out surveys. This will help the business determine which marketing strategies are working and which need to be adjusted.

Step 8: Set Up Accounting System

Setting up an accounting system for a quilt business is an important step in the process of starting a business. There are a variety of accounting software options available to small business owners, such as QuickBooks, Xero, and Wave Accounting. Each of these software programs can help business owners manage their finances, track expenses, and create invoices.

Hiring an Accountant

Another option for setting up an accounting system is to hire an accountant. An accountant can help business owners set up the necessary financial systems and processes. They can also provide advice on how to manage finances and taxes. Additionally, an accountant can help business owners create financial reports and review financial statements.

Keeping Records

In addition to setting up an accounting system, it is important to keep accurate records of all financial transactions. This includes tracking income, expenses, and taxes. It is also important to keep records of all purchases, sales, and customer payments. Keeping accurate records will help business owners track their financial progress and make informed decisions about their business.

Setting Up a Budget

Finally, setting up a budget is an important part of managing a quilt business. A budget should include all of the expenses associated with running the business, such as materials, labor, and overhead. It should also include a plan for how the business will generate income. This will help business owners stay on track with their financial goals and ensure that their business is profitable.

Step 9: Launch the Business

Launching a business can be a daunting task, but it doesn't have to be. Before launching, it's important to have a plan in place and to have taken the necessary steps to make sure the business is legally compliant. First, it's important to create a website for the business. This can be done by hiring a web designer or by using a website builder. Additionally, it's important to create a social media presence for the business. This can be done by creating accounts on popular platforms such as Facebook, Twitter, and Instagram. It's also important to create a logo for the business and to register the business with the local government. Finally, it's important to create a marketing plan to help promote the business. This can be done by creating promotional materials, such as flyers and brochures, and by using online advertising platforms such as Google Ads and Facebook Ads.

Tips for Maintaining the Business

Once the business is launched, it's important to maintain it. This includes staying up to date on industry trends, keeping up with customer feedback, and staying in touch with suppliers. Additionally, it's important to keep up with accounting and bookkeeping tasks to ensure the business is running smoothly. It's also important to create a customer service plan to ensure customers are happy and satisfied with the business. Finally, it's important to create a plan for growth and expansion. This can be done by creating a plan for hiring new employees, expanding into new markets, and launching new products and services.