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Start a Sunglasses Line

Harness Your Creativity: The Art of Designing Voguish Sunshades

By Business.How Team
| Updated
black framed sunglasses on white surface
Camera Icon wu yi / Unsplash


Kicking off a Sunglasses Line is like bringing fashion and sun protection under one roof! This type of business designs, manufactures, and sells distinctive eyewear, allowing customers to make a style statement while keeping their eyes safe and comfortable under the sun. Dive into this business, and you'd be in the fab lane creating voguish shades that both Hollywood megastars and average Joes around the world may want to get their hands on. With creativity, wit for market trends, and quality as your holy trinity; you could transform your vision into the next cool thing in eyewear world.

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Discover Your Perfect Domain

Unlock the door to your online success with our hand-picked selection of premium domain names. Whether you're starting a new venture or rebranding an existing one, the right domain can set the tone for your digital presence. Browse through our curated list, each with its unique potential to enhance your brand's visibility and credibility.


This a quick reality check to help you identify the strengths and weaknesses of your business concept before you dive in.

Expected Percent Margin:

  • Gross Margin: Approx. 30-50%, depending on the price point and production costs
  • Net Profit Margin: 10-20%, after accounting for operational expenses.

Earnings Expectations:

  1. Daily Earnings: $100 - $300
  2. Weekly Earnings: $700 - $2,100
  3. Monthly Earnings: $3,000 - $9,000
  4. Annual Earnings: $36,000 - $108,000

Actions to Hit Those Numbers:

Design and Production:
  • Initial Investment: Set aside at least $10,000-$30,000 for initial prototype development, manufacturing & warehouse set-up.
  • Manufacturer Relationships: Connect with reliable manufacturers, preferably 2-3, to facilitate production.
Marketing and Branding:
  • Digital Marketing: Build an effective online presence on platforms frequented by your target audience, such as Instagram, Facebook, and Twitter.
  • Press & Influencer Relations: Collaborate with fashion influencers and press under a predefined budget.
Sales and Customer Experience:
  • E-commerce Setup: Establish an e-commerce platform with excellent user experience.
  • Customer Service: Implement a swift and effective customer service process.
Business Operations:
  • Stock management: Keep an ample number of stocks available to handle sudden demand surges.
  • Supply chain management: Establish a streamlined logistics operation to manage orders.
Financial Management:
  • Pricing Strategy: Set prices in a manner that covers costs, waste, overhead expenses, and still provides your desired profit margin.
  • Cost Management: Regularly review costs and find ways to optimize without compromising product quality.

Please note that all numbers are generalized estimates and can vary depending on specific circumstances. It's critical to make realistic business plans and consult with experts when necessary.

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Grab Your Business Website Name

Before you get caught up in the whirlwind of setting up your business, invest in a domain name. It's a small but significant step that lays the foundation for your brand and makes it easier for customers to find and trust you. Just like you wouldn't build a house without securing the land first, don't build a business without securing your domain name.

"Why? Can't that wait?" Here's why it shouldn't

Step 1: Determine if Starting a Sunglasses Line is the Right Endeavor

Breakdown of Startup Expenses

Starting a sunglasses line requires a significant investment of both time and money. It is important to understand the startup costs associated with launching a sunglasses line before taking the plunge. These costs can include the cost of materials, such as frames and lenses, as well as the cost of marketing and advertising. Additionally, the cost of setting up a website and other online presence should be taken into consideration. It is also important to factor in the cost of hiring employees or contractors to help with the production and distribution of the sunglasses.

Breakdown of Ongoing Expenses

Once the sunglasses line has been launched, there will be ongoing expenses that must be taken into account. These expenses can include the cost of maintaining a website, purchasing additional materials, and paying employees or contractors. Additionally, it is important to factor in the cost of marketing and advertising to ensure that the sunglasses line is reaching its target audience.

Examples of Ways to Make Money

There are a variety of ways to make money with a sunglasses line. One way is to sell the sunglasses directly to customers through an online store or physical store. Additionally, the sunglasses can be sold through retailers or wholesalers. Another way to make money is to license the sunglasses line to other companies, allowing them to use the design and branding of the sunglasses line. Finally, the sunglasses line can be monetized through sponsorships and collaborations with other brands.

Step 2: Name the Business

  1. Brainstorm potential names When it comes to naming your sunglasses line, it's important to come up with a few potential names that you can use. Take some time to brainstorm and write down any ideas that come to mind. Consider what your brand stands for and what kind of message you want to convey with your name. You can also look for inspiration from other successful sunglasses lines and the words they use in their names.

  2. Research the name Once you have a few potential names, it's important to do some research to make sure the name isn't already taken. Check to see if the name is available as a domain name and if it's available as a trademark. If the name is already taken, you'll need to come up with a different name.

  3. Consider the implications When choosing a name for your sunglasses line, it's important to consider the implications of the name. Is the name easy to remember? Is it easy to pronounce? Does it convey the right message? Does it have any negative connotations? Make sure the name you choose is one that will be well-received by your target audience.

  4. Get feedback Once you have a few potential names, it's a good idea to get feedback from friends and family. Ask them what they think of the names and if they have any suggestions. Getting feedback from others can help you narrow down your choices and make sure the name you choose is the right one.

  5. Choose the name Once you have narrowed down your choices, it's time to choose the name for your sunglasses line. Make sure you choose a name that you are happy with and that you feel confident about. Once you have chosen the name, you can move on to the next step in starting your sunglasses line.

Step 3: Research the Market

Analyzing the Competition

Before launching a sunglasses line, it is important to analyze the competition. Researching the competition will allow you to identify what the market already offers and what your sunglasses line can offer that is different. It is also important to research the pricing of the competition to ensure that your pricing is competitive. Additionally, it is important to research the competition’s marketing strategies to ensure that your sunglasses line stands out.

Identifying the Target Market

After researching the competition, it is important to identify the target market for your sunglasses line. This can be done by researching the demographics, interests, and needs of the target market. It is important to identify the target market so that the marketing and product design of the sunglasses line can be tailored to the target market. Additionally, it is important to identify the target market so that the pricing of the sunglasses line is competitive with the target market.

Step 4: Develop a Business Plan

Outlining the Goals and Objectives

When developing a business plan, it is important to outline the goals and objectives of the business. This should include a timeline for when you plan to launch the business, a list of milestones you plan to reach, and a detailed description of what you plan to accomplish. Additionally, you should consider the long-term goals of the business and how you plan to achieve them. This should include a description of the target market, a marketing plan, and a financial plan.

Establishing a Budget

Establishing a budget is an important part of any business plan. This should include a breakdown of startup expenses, such as the cost of renting a space, buying inventory, and hiring staff. Additionally, you should include a breakdown of ongoing expenses, such as the cost of advertising, utilities, and employee salaries. You should also include an estimate of how much money you plan to make and how you plan to make it. Examples of ways to make money include selling products directly to customers, wholesaling products to retailers, and offering services such as repairs and customizations.

Step 5: Secure Financing

Exploring Funding Options

Starting a sunglasses line can be expensive, so it is important to explore all of the financing options available. Consider applying for a loan from a bank, or look into other sources of financing such as crowdfunding or angel investors. Research the different types of financing available and determine which option is best for your business.

Applying for Loans

Once you have determined which type of loan is best for your business, you will need to apply for it. Make sure to have all of the necessary documents and information ready before applying. This includes a business plan, financial statements, and a list of any collateral you may have. Additionally, you may need to provide a personal guarantee for the loan, so make sure you understand the terms and conditions before signing any documents. Once the loan is approved, you will be able to use the funds to start your sunglasses line.

Step 6: Source Suppliers

Identifying Potential Suppliers

When starting a sunglasses line, it is important to identify potential suppliers that can provide the necessary materials and components. Researching potential suppliers should include looking into their reputation, quality of their products, and the cost of their products. Additionally, it is important to research the terms of the supplier, such as payment terms, delivery times, and any other requirements. It is also important to consider the supplier’s ability to meet the needs of the business, such as minimum order quantities, customization options, and any other special requirements.

Negotiating Prices

Once potential suppliers have been identified, it is important to negotiate prices. This can be done by obtaining quotes from multiple suppliers and comparing them. It is also important to consider the quality of the products, delivery times, and payment terms when negotiating prices. Additionally, it is important to consider the supplier’s ability to meet the needs of the business, such as minimum order quantities, customization options, and any other special requirements. Negotiating prices can also involve offering incentives, such as discounts or free shipping, in order to get the best possible deal.

Step 7: Develop a Marketing Plan

Creating a Brand Identity

Creating a brand identity is an important part of launching a successful sunglasses line. It involves creating a logo, slogan, and other visual elements that will help customers recognize and remember your business. Additionally, it should include a mission statement that clearly communicates the values and goals of the business. It is also important to create a consistent look and feel across all of your marketing materials, including your website, social media, and print materials.

Developing an Online Presence

Developing an online presence is essential for any business, and especially for a sunglasses line. This includes creating a website, setting up social media accounts, and creating content to share with potential customers. Additionally, it is important to optimize your website for search engine optimization (SEO) so that customers can easily find your business online. Additionally, it is important to create a strategy for online advertising, such as using Google Ads or Facebook Ads, to reach potential customers. Finally, it is important to stay active on social media, engaging with customers and responding to their questions and comments.

Step 8: Launch the Business

Promoting the Business

Once the business is ready to launch, it is important to get the word out. This can be done through a variety of methods, such as social media, email campaigns, and even traditional media. It is important to make sure that the message is clear and concise, and that the target audience is reached. Additionally, it is important to create a website and to make sure that it is optimized for search engines. This will help potential customers find the business and learn more about the products.

Fulfilling Orders

Once orders start coming in, it is important to have a system in place to ensure that orders are fulfilled quickly and accurately. This includes having a reliable shipping partner, as well as a system for tracking orders and responding to customer inquiries. Additionally, it is important to have a system for handling returns and exchanges, as well as a system for processing payments. Having these systems in place will help ensure that customers have a positive experience with the business.

Step 9: Monitor Performance

In conclusion, starting a sunglasses line is a great way to make money and build a successful business. It requires careful planning and research to ensure that the business is profitable. The first step is to determine if the business is the right endeavor by breaking down the startup and ongoing expenses. The second step is to name the business and come up with creative ideas. After that, it is important to create a business plan, secure funding, build a team, and market the business. Finally, it is important to monitor the performance of the business by tracking sales and evaluating the business plan. With the right amount of dedication and hard work, starting a sunglasses line can be a successful venture.


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