Start a Sports Bar Business
Becoming the Coach of Your Own Sports Bar Game
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SPORTS BAR BUSINESS
Engaging in a sports bar business is like playing your favorite middle school game: exhilarating and fun if you know the right moves! This venture works by providing a unique, invigorating environment where people can grab a drink, watch their favorite sporting events, and even engage in some friendly rivalry. Think of it as a two-point free throw -- a dollop of irresistible wings, a dash of exhilarating game-time chatter, and voila! Your customers are turning into repeat MVPs quicker than you can say "Game On!"
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SPORTS BAR MINI BUSINESS PLAN
This a quick reality check to help you identify the strengths and weaknesses of your business concept before you dive in.
Expected Percent Margin:
- Gross Margin: 70-75%
- Net Profit Margin: 10-15%
Earnings Expectations:
- Daily Earnings: $1,000 - $3,000
- Weekly Earnings: $7,000 - $21,000
- Monthly Earnings: $30,000 - $90,000
- Annual Earnings: $360,000 - $1,080,000
Actions to Hit Those Numbers:
Inventory Management:
- Initial Investment: Around $100,000 for high-quality bar equipment, kitchen appliances, sports memorabilia, and initial inventory of alcohol and food.
- Supplier Network: Establish business relationships with dependable food and beverage suppliers and distributors.
Marketing and Customer Acquisition:
- Promotions: Conduct special promotions during popular sporting events or happy hours.
- Online Presence: Maintain active social media accounts and encourage customer reviews on platforms like Yelp.
Operation Management:
- Service: High-quality customer service is key. Train your staff not only to serve drinks and food but to engage with customers.
- Staffing: Adequate staffing during peak hours. Create an enjoyable environment for customers.
- Menu: Create a food and drink menu that appeals to a wide range of tastes.
Cost Control:
- Rent: Aim to keep rent around 8-10% of expected monthly sales.
- Utilities and Maintenance: Budget around $2,000 - $3,000 per month including licenses and permits.
Business Operations:
- Open Hours: Open seven days a week, expect higher sales during game nights, weekends, and special events.
- Transaction Volume: Aim for around 100-300 transactions per day with an average sale price of $10 - $30.
Remember, these are generalized estimations based on average sports bar dynamics and depend on various factors. Always consult with a financial advisor for more personalized and accurate advice.
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Grab Your Business Website Name
Before you get caught up in the whirlwind of setting up your business, invest in a domain name. It's a small but significant step that lays the foundation for your brand and makes it easier for customers to find and trust you. Just like you wouldn't build a house without securing the land first, don't build a business without securing your domain name.
"Why? Can't that wait?" Here's why it shouldn't
Step 1: Determining if the Business is Right for You
Breakdown of Startup Expenses
Before starting a sports bar business, it is important to understand the startup costs associated with the venture. These costs can include the cost of purchasing or leasing a space, purchasing furniture and equipment, obtaining licenses and permits, and hiring staff. Additionally, the cost of marketing and advertising should be factored in. It is also important to consider the cost of insurance and any other legal fees that may be necessary. A thorough breakdown of startup expenses will help you determine if the business is right for you.
Breakdown of Ongoing Expenses
After the initial startup costs, there are ongoing expenses associated with running a sports bar business. These costs can include rent, utilities, payroll, food and beverage costs, and marketing and advertising costs. Additionally, there are costs associated with maintaining the facility, such as repairs and maintenance. It is important to understand these ongoing expenses and factor them into your budget to ensure the business is profitable.
Examples of Ways to Make Money
There are many ways to make money with a sports bar business. The most common way is through the sale of food and beverages. Additionally, there are other revenue streams such as hosting events, renting out the space for private parties, and selling merchandise. It is important to consider all of these potential revenue streams and determine which ones are the most viable for your business.
Step 2: Naming the Business
When coming up with a name for a sports bar business, it is important to consider the location, the target audience, and the overall theme of the bar. It is also important to make sure the name is easy to remember and spell. Additionally, it is important to make sure the name is not too similar to a name already in use by another business.
When coming up with a name, it is important to think of something that is catchy and memorable. It should also be something that reflects the atmosphere of the bar. For example, if the bar is going to be a sports-themed bar, the name should reflect that. Additionally, the name should be something that is easy to pronounce and spell. It is also important to make sure the name is not too similar to a name already in use by another business.
When deciding on a name, it is also important to consider the target audience. If the bar is going to be geared towards a younger crowd, the name should reflect that. Additionally, the name should be something that is easy to remember and spell. It is also important to make sure the name is not too similar to a name already in use by another business.
When coming up with a name, it is also important to consider the location of the bar. The name should reflect the area and the atmosphere of the bar. Additionally, the name should be something that is easy to remember and spell. It is also important to make sure the name is not too similar to a name already in use by another business.
Finally, it is important to make sure the name is legally available. This means that the name should not be too similar to a name already in use by another business. Additionally, the name should be something that is easy to remember and spell. It is also important to make sure the name is not already trademarked or copyrighted.
Step 3: Securing Financing
When starting a sports bar business, it is important to secure financing to cover startup and ongoing expenses. There are several sources of financing available, including traditional bank loans, Small Business Administration loans, and private investors. It is important to research each of these options to determine which is the best fit for the business.
Creating a Business Plan
Creating a comprehensive business plan is an important step in securing financing. The business plan should include a detailed breakdown of the startup and ongoing expenses, a marketing plan, and a financial plan. It should also include a description of the business, its goals, and its competitive advantages. The business plan should be well-researched and well-written to increase the chances of securing financing.
Applying for Financing
Once the business plan is complete, it is time to apply for financing. This process can take some time, so it is important to start the process as soon as possible. It is also important to be prepared to answer questions about the business plan and to provide additional information as needed.
Utilizing Other Resources
In addition to traditional financing sources, there are other resources available to help finance a sports bar business. These include grants, crowdfunding, and venture capital. It is important to research each of these options to determine which is the best fit for the business. Additionally, it is important to be aware of any tax implications associated with these sources of financing.
Step 4: Obtaining Licenses and Permits
When starting a sports bar business, it is important to know what types of licenses and permits are needed to legally operate the business. Depending on the location, the types of licenses and permits needed may vary. Generally, a business license, a liquor license, and a food service license are required. Additionally, a health permit may be necessary if food is served at the sports bar. It is important to research the local laws and regulations to determine what licenses and permits are necessary.
How to Obtain Licenses and Permits
Once the types of licenses and permits needed are determined, the next step is to obtain them. The process of obtaining the licenses and permits can vary depending on the location. Generally, the licenses and permits can be obtained by filling out the necessary paperwork and submitting it to the local government. Additionally, the fees associated with the licenses and permits may vary. It is important to research the local laws and regulations to determine the fees associated with the licenses and permits.
Insurance Requirements
In addition to obtaining the necessary licenses and permits, it is important to obtain the necessary insurance for the sports bar business. Depending on the location, the types of insurance needed may vary. Generally, liability insurance and property insurance are required. Additionally, workers’ compensation insurance may be necessary if employees are hired. It is important to research the local laws and regulations to determine what types of insurance are necessary.
How to Obtain Insurance
Once the types of insurance needed are determined, the next step is to obtain them. The process of obtaining the insurance can vary depending on the location. Generally, the insurance can be obtained by filling out the necessary paperwork and submitting it to the insurance provider. Additionally, the premiums associated with the insurance may vary. It is important to research the local laws and regulations to determine the premiums associated with the insurance.
Step 5: Finding a Location
When choosing a location for a sports bar business, there are several factors to consider. First, the location should be in an area with a high concentration of potential customers. This could include a college campus, a downtown area, or a neighborhood with a lot of young adults. Second, the location should be easily accessible and have plenty of parking. Third, the location should be in an area with few competitors. Fourth, the location should have the necessary permits and zoning regulations to operate a business. Fifth, the location should have the necessary infrastructure to support the business, such as electricity, plumbing, and internet access. Finally, the location should be affordable and have the potential to generate a good return on investment.
Step 6: Designing the Space
Designing the Interior
When designing the interior of the sports bar, it is important to consider the atmosphere that you want to create. Think about the type of furniture, lighting, and decorations that will best suit the theme of the sports bar. Consider the size of the space and the layout of the furniture to ensure that the space is comfortable and inviting. Additionally, make sure to include enough seating and tables to accommodate the number of guests you expect to have.
Designing the Exterior
The exterior of the sports bar is just as important as the interior. Think about the type of signage that you want to use, as well as the colors and materials that you want to use for the exterior of the building. Additionally, consider the landscaping that you want to use to create an inviting atmosphere. Make sure to keep the exterior of the building clean and well-maintained to ensure that customers will be attracted to the business. Finally, consider any outdoor seating that you may want to include, such as a patio or outdoor bar.
Step 7: Purchasing Equipment and Supplies
Types of Equipment Needed
When starting a sports bar business, it is important to purchase the necessary equipment and supplies. This includes items such as a cash register, bar stools, tables, chairs, refrigerators, glassware, and a POS system. Additionally, you will need to purchase a variety of kitchen equipment such as ovens, fryers, mixers, and blenders. It is important to research the different types of equipment and supplies that are available and determine which ones are best for your business.
Types of Supplies Needed
In addition to the necessary equipment, you will also need to purchase supplies for your business. This includes items such as napkins, straws, cups, plates, utensils, and condiments. You will also need to purchase food and beverages to serve to your customers. It is important to research the different types of supplies that are available and determine which ones are best for your business. Additionally, you should consider purchasing a variety of alcoholic beverages to serve to your customers. This will help to attract customers and increase your profits.
Step 8: Hiring Employees
Types of Employees Needed
When starting a sports bar business, it is important to consider the types of employees that will be needed. Depending on the size and scope of the business, you may need to hire a bar manager, bartenders, wait staff, a kitchen staff, and a cleaning crew. It is important to consider the skills and experience each employee will need to have in order to be successful in their role.
Tips for Hiring Employees
When hiring employees, it is important to take the time to find the right people for the job. It is important to have a clear job description and to conduct interviews with potential employees. Additionally, it is important to check references and to ensure that the employees have the necessary certifications and licenses. It is also important to consider the cost of hiring employees, as this will be a major expense for the business. Finally, it is important to provide training to ensure that employees understand their roles and responsibilities.
Step 9: Promoting the Business
Promoting a business is essential for success. There are many ways to promote a sports bar business, including advertising, social media, and word of mouth. Advertising can be done through television, radio, newspapers, and magazines. Social media is also an effective way to reach potential customers. Creating a website and using platforms such as Facebook, Twitter, and Instagram can help spread the word about the business. Word of mouth is also a great way to get people to come to the bar. Offering discounts and promotions can help bring in customers.
Create a Website
Creating a website is a great way to promote the business. It allows potential customers to learn more about the bar, its services, and its hours of operation. It also provides a platform for customers to leave reviews and feedback. Additionally, a website can be used to showcase upcoming events and promotions. A website should be easy to navigate and include contact information, a menu, and photos of the bar.
Join Local Organizations
Joining local organizations is a great way to network and meet potential customers. It also provides an opportunity to build relationships with other businesses in the area. Joining local organizations can also help the business gain exposure and increase its visibility.
Utilize Online Directories
Online directories are a great way to get the business listed in search results. Listing the business in online directories such as Yelp, Google My Business, and TripAdvisor can help potential customers find the business. Additionally, online directories can be used to manage customer reviews and feedback.
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