Start a Solar Panel Business

Plugging into the Solar Power Boom: A Bright Idea for Greener Profits

man in white dress shirt and blue denim jeans sitting on white and black solar panel

Camera Icon Bill Mead / Unsplash

Solar Panel Business - Picture Yourself

Ever considered harnessing the sun's power for profit? Jump-start a solar panel business and enlighten the world with sustainable electricity! By installing and maintaining solar panel systems for homes and businesses, you're not just selling cutting-edge technology – you're selling a greener future and huge savings on energy bills. Evidently, the sun shines brighter on those caring for our planet, and in this case, the benefits are electrifying!

Grab Your Business Website Name

Before you get caught up in the whirlwind of setting up your business, invest in a domain name. It's a small but significant step that lays the foundation for your brand and makes it easier for customers to find and trust you. Just like you wouldn't build a house without securing the land first, don't build a business without securing your domain name.


Your domain name is more than just a web address; it's an essential part of your brand identity. It's what people will type into their browsers to find you. Securing a domain name that closely aligns with your business name helps you present a unified and professional image right from the get-go.


Having a domain name adds an element of legitimacy to your business. When consumers see that you have a dedicated domain name rather than a generic one (e.g.,, they're more likely to trust you. It's akin to having a business card versus scribbling your contact info on a piece of paper.

SEO (Search Engine Optimization)

Having your own domain name can benefit your SEO strategy. Search engines like Google give weightage to domain names when ranking websites. A domain name with keywords related to your business can help you rank higher in search results, thus bringing more eyeballs to your product or service.

Avoid Losing the Perfect Domain

Good domain names are like good real estate—they're in high demand and can get snapped up quickly. If you delay purchasing your domain name, you might find that someone else has grabbed it, and then you're either out of luck or need to negotiate to buy it at a much higher price.

Early Marketing

Once you have a domain name, you can start marketing your business—even before you launch. A "Coming Soon" page with an email capture can help you start building an audience. You can also set up professional email addresses (e.g.,, which can be used on business cards and in other preliminary marketing materials.


Owning your domain name gives you the flexibility to move your website to any hosting provider without losing your web address. It's like owning a piece of land where you can build, rebuild, or renovate your store as you please.


Compared to other startup costs, a domain name is relatively inexpensive. Yet, its value can be immense. For the cost of a few cups of coffee a year, you can secure a critical asset for your business.

Solar Panel Quick Business Check

This a quick reality check to help you identify the strengths and weaknesses of your business concept before you dive in.

Expected Percent Margin:

  • Gross Margin: 25-35%
  • Net Profit Margin: 10-20%

Earnings Expectations:

  1. Daily Earnings: $400 - $800
  2. Weekly Earnings: $2,800 - $5,600
  3. Monthly Earnings: $12,000 - $24,000
  4. Annual Earnings: $144,000 - $288,000

Actions to Hit Those Numbers:

Material & Equipment:
  • Initial Investment: Likely $50,000-$100,000 for equipment & inventory supplies.
  • Vendor Relationships: Establish strong relationships with manufacturers for cost-effective buying.
Marketing and Customer Acquisition:
  • Digital Presence: Invest in a well-constructed website & SEO. Aim to spend 5% -10% of your revenue on marketing.
  • Engage Local Community: Join a local solar advocacy group, offer workshops, participate in community events, etc.
Sales and Customer Experience:
  • Professional Installation Team: Invest in training for your staff. A skilled team can lead to more referrals.
  • Customer Experience: Prompt, friendly customer service will build a positive reputation.
Cost Control:
  • Operational Efficiency: Regular maintenance of equipment to avoid downtime.
  • Reduce Waste: Efficient use of materials during installation.
Business Operations:
  • Volume of Orders: Challenge is to keep a steady flow of installations, aim for 2-4 installations/week.
  • Diversification: Offer additional services like maintenance and cleaning, consultation for energy-saving, etc.

These are generalized estimations and can vary depending on location, competition, government subsidies, and individual business strategies. Always consult with a business advisor for personalized advice.

Step 1: Determine if Starting a Solar Panel Business is Right for You

Breakdown of Startup Expenses

Starting a solar panel business requires a significant investment of both time and money. It is important to understand the costs associated with starting a business before you begin. Start-up costs include the cost of purchasing the necessary equipment, such as solar panels, inverters, and other components. You will also need to consider the cost of marketing and advertising, as well as other administrative costs. Additionally, you may need to obtain a business license and pay any applicable taxes.

Breakdown of Ongoing Expenses

Once you have established your business, there are ongoing expenses to consider. These include the cost of maintaining and servicing the equipment, as well as the cost of purchasing additional components as needed. You will also need to consider the cost of marketing and advertising, as well as other administrative costs. Additionally, you will need to pay any applicable taxes.

Examples of Ways to Make Money

There are several ways to make money in the solar panel business. One of the most common is to install solar panels for residential and commercial customers. You can also offer maintenance and repair services, as well as consulting services to help customers make the most of their solar energy systems. Additionally, you can offer financing options to help customers purchase the equipment they need. Finally, you can also sell solar energy systems directly to customers.

Step 2: Name the Business

  1. Brainstorm a list of potential names When coming up with a name for your business, it is important to brainstorm a list of potential names. Think of words that relate to solar energy, and jot them down. Once you have a list of potential names, you can narrow it down to the one that best fits your business.

  2. Research the names Once you have a list of potential names, it is important to research them. Make sure that the name is not already being used by another business in the same industry. You should also check to see if the domain name is available for the website.

  3. Consider the brand When choosing a name for your business, consider the brand you want to create. Think about the message you want to convey to potential customers and how the name will help you do that.

  4. Get feedback Once you have narrowed down your list of potential names, get feedback from friends and family. Ask them what they think of the names and if they have any suggestions.

  5. Choose the name Once you have gathered feedback, it is time to choose the name for your business. Make sure that you are confident in the name you choose and that it reflects the brand you want to create.

Step 3: Obtain Necessary Licenses and Permits

Research Necessary Licenses and Permits

Before you can start your solar panel business, you will need to research the necessary licenses and permits that you need to obtain. Depending on the state you live in, you may need to obtain a business license, a sales tax permit, and possibly a contractor's license. You may also need to obtain a zoning permit if you plan to operate your business from a physical location. Additionally, you may need to obtain a permit to install solar panels on the roof of a building.

Obtain Necessary Licenses and Permits

Once you have researched the necessary licenses and permits, you will need to apply for them. You can usually apply for the licenses and permits online or in person at your local government office. You will need to provide proof of identity, proof of business registration, and proof of insurance. Additionally, you may need to provide a business plan or financial statement. Depending on the state, you may need to pay a fee to obtain the necessary licenses and permits. Once you have obtained the necessary licenses and permits, you will be able to legally operate your solar panel business.

Step 4: Develop a Business Plan

Overview of Business Plan

A business plan is a document that outlines the goals and objectives of the business, as well as the strategies and tactics that will be used to reach those goals. It is important to have a business plan in place before starting a business, as it will help to ensure that the business is on the right track. A business plan should include an executive summary, a description of the business, a market analysis, a competitive analysis, a financial plan, and a strategy for marketing and sales.

Components of Business Plan

The executive summary should provide a brief overview of the business and its goals. The description of the business should include the products or services that will be offered, the target market, and the competitive advantage. The market analysis should include an analysis of the current market and potential customers. The competitive analysis should include an analysis of the competition and how the business will differentiate itself from the competition. The financial plan should include an analysis of the startup costs and ongoing expenses, as well as a forecast of the expected revenues and profits. The strategy for marketing and sales should include an analysis of the target market and the strategies and tactics that will be used to reach them.

Step 5: Secure Financing

Sources of Financing

When starting a solar panel business, it is important to secure financing to cover the startup and ongoing expenses. There are a variety of sources of financing available, such as personal savings, bank loans, venture capital, and government grants. Personal savings are often the most common source of financing for small businesses, but it is important to consider other sources of financing as well. Bank loans are a great option for those who have a good credit score and can provide collateral. Venture capital is another option, but it is often difficult to secure. Government grants are also available for those who meet certain criteria.

Tips for Securing Financing

When seeking financing for a solar panel business, it is important to have a solid business plan that outlines the startup and ongoing expenses. This plan should also include a detailed description of the services that the business will offer and how the business will generate revenue. Additionally, it is important to research the various sources of financing available and to determine which one is the best fit for the business. It is also important to create a budget and to have a good understanding of the terms and conditions of the loan or grant. Finally, it is important to be prepared to answer any questions that potential lenders may have.

Step 6: Choose a Location

When choosing a location for your solar panel business, there are several factors to consider. First, you should consider the local market for solar panel installation and the competition that exists in the area. You should also consider the local zoning laws, as some areas may require special permits or licenses to operate a business. Additionally, you should consider the cost of renting or purchasing a space for your business. Finally, you should consider the availability of resources such as suppliers, contractors, and other professionals that may be necessary to run your business.

Benefits of an Online Presence

In addition to a physical location, having an online presence can be beneficial for your solar panel business. An online presence can help you reach a larger customer base, as well as provide a platform for customers to learn more about your services and products. Additionally, having an online presence can help you build relationships with other businesses in the industry, as well as provide a platform for marketing and advertising your services. Finally, having an online presence can help you stay organized and keep track of customer orders, invoices, and other important information.

Step 7: Hire Employees

When starting a solar panel business, it is important to consider the type of employees you will need to hire. Depending on the size of the business, you may need to hire a sales team, installers, and customer service representatives. It is important to consider the qualifications of each employee and the cost of hiring them. Additionally, you should consider the benefits you will offer to employees, such as health insurance, vacation time, and retirement plans.

Finding Employees

Once you have determined the type of employees you need, you can begin the process of finding them. You can start by posting job openings on job boards and social media sites. Additionally, you can reach out to local colleges and universities to find qualified candidates. You can also use staffing agencies to help you find employees.

Interviewing Employees

Once you have identified potential employees, you should conduct interviews to determine the best fit for your business. During the interview, you should ask questions about the candidate's qualifications, experience, and expectations. Additionally, you should ask questions about their availability and willingness to work flexible hours.

Training Employees

Once you have hired employees, you should provide them with training. This should include training on the installation process, customer service, and safety protocols. Additionally, you should provide employees with information about the products and services you offer. This will help ensure that employees are prepared to provide customers with the best service possible.

Step 8: Market Your Business

  1. Social Media When it comes to marketing your business, social media is a great place to start. You can create a business page on sites like Facebook, Twitter, and Instagram, and use them to post updates about your business, such as new products, services, or promotions. You can also use social media to engage with your customers, answer their questions, and build relationships with them. Additionally, you can use social media to advertise your business, either through sponsored posts or paid ads.

  2. Networking Networking is another great way to market your business. You can attend local events, such as business expos or trade shows, and connect with potential customers. You can also join local business associations or chambers of commerce, and use them to meet other business owners and potential customers. Additionally, you can join online forums related to solar energy and use them to promote your business.

  3. Direct Mail Direct mail is another effective way to market your business. You can create flyers or postcards with information about your business and send them to potential customers. You can also use direct mail to send out coupons or discounts to encourage people to use your services. Additionally, you can use direct mail to send out surveys or questionnaires to get feedback from your customers.

  4. Referrals Referrals are also a great way to market your business. You can ask your existing customers to refer their friends and family to your business. You can also offer incentives, such as discounts or free services, to encourage them to refer your business. Additionally, you can use referral programs to reward customers for referring new customers to your business.

Step 9: Monitor Your Business

  1. Track Your Finances When starting a solar panel business, it is important to track your finances. This includes tracking your income and expenses. You should also track your profits and losses. This will help you to make sure that your business is running smoothly and that you are making a profit.

  2. Monitor Your Competition It is also important to monitor your competition. This will help you to stay ahead of the game and make sure that you are offering the best services and products. You should research your competitors and see what they are doing to stay competitive.

  3. Keep Up With Industry Trends It is also important to keep up with industry trends. This will help you to stay ahead of the competition and make sure that you are offering the latest and greatest products and services. You should research the industry and stay up to date on the latest trends.

  4. Monitor Your Customers Finally, it is important to monitor your customers. This will help you to understand their needs and wants and make sure that you are providing them with the best products and services. You should also keep track of customer feedback and make sure that you are meeting their expectations.