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Start a Goat Lawn Mowing Business

Turn Grazing into Gains: The Vision of a Goat Lawn-Mowing Empire

By Business.How Team
| Updated
Cute little goat outside on a green meadow on a sunny summer day
Camera Icon Getty Images / Unsplash

GOAT LAWN MOWING BUSINESS

Imagine a business where your workforce are simply a herd of goats grazing peacefully! Yes, that's the captivating concept behind a Goat Lawn Mowing Business. It's an eco-friendly, cost-effective way to manage excessive vegetation as these adorable, four-legged employees require neither gasoline nor electricity but just a natural appetite for grass. Goats provide an alternative cliffside and hill mowing service that is both natural and fascinating to watch, making your new venture not just a business, but a spectacle that sells itself!

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GOAT LAWN MOWING MINI BUSINESS PLAN

This a quick reality check to help you identify the strengths and weaknesses of your business concept before you dive in.

Business Idea: Goat Lawn Mowing Business

Expected Percent Margin:

  • Gross Margin: 75-85%
  • Net Profit Margin: 20-35%

Earnings Expectations:

  1. Daily Earnings: $100 - $350 (Depending on the number of yards mowed)
  2. Weekly Earnings: $700 - $2450
  3. Monthly Earnings: $3000 - $10,500
  4. Annual Earnings: $36,000 - $126,000 (Seasonality plays a significant role here)

Actions to Hit Those Numbers:

Goat Herd Management:
  • Goat Purchases: Own a herd of 10-20 goats.
  • Veterinary Care: Regular check-up with a veterinarian.
Marketing and Customer Acquisition:
  • Word of Mouth: Organic growth through happy customers telling their friends.
  • Digital Marketing: Use Social media and a simple website to reach potential customers.
Service Delivery:
  • Housing and Transport: Arrange for a way to transport the goats from site to site.
  • Staffing: Make sure to have available and qualified personnel to handle the goats.
Cost Control:
  • Feeding: Goats feed on the grass they mow, which saves costs on business operation.
  • Insurances & Licenses: Make sure the business is adequately insured and all municipal and state business licensing fees are paid.
Business Operations:
  • Contracts: Monthly, Seasonal or Per Trim contracts.
  • Schedule management: Efficiently schedule your 'goat crew' so they visit each client on a regular schedule.

Please bear in mind that these are gross estimates and actual numbers may vary based on your location, size of lawns, and how efficiently you can operate your 'goat crew'. Always seek professional financial advice when planning a new business.


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Grab Your Business Website Name

Before you get caught up in the whirlwind of setting up your business, invest in a domain name. It's a small but significant step that lays the foundation for your brand and makes it easier for customers to find and trust you. Just like you wouldn't build a house without securing the land first, don't build a business without securing your domain name.

"Why? Can't that wait?" Here's why it shouldn't


Determine if the Business is Right

Breakdown of Startup Expenses

Before starting a goat lawn mowing business, it is important to understand the startup costs. This includes the cost of purchasing goats, fencing, housing, feed, and other supplies. Additionally, it is important to consider the cost of insurance, licensing, and other legal requirements. It is also important to factor in the cost of advertising and marketing to help get the business off the ground.

Breakdown of Ongoing Expenses

In addition to startup costs, it is important to understand the ongoing expenses associated with running a goat lawn mowing business. This includes the cost of feed, housing, and other supplies. Additionally, it is important to factor in the cost of insurance, licensing, and other legal requirements. It is also important to consider the cost of advertising and marketing to help keep the business running.

Examples on Ways to Make Money

Once the startup and ongoing expenses are understood, it is important to consider ways to make money with the goat lawn mowing business. This includes charging for services such as mowing, weeding, and fertilizing. Additionally, it is important to consider other services such as providing goat manure for gardens and composting. It is also important to consider selling products such as goat milk and cheese.

Name the Business

Tips on How to Name the Business

When starting a goat lawn mowing business, it is important to choose a name that is memorable and reflects the business. It is important to consider the services offered, the target audience, and the overall mission of the business. Additionally, it is important to ensure the name is not already in use and is available for use as a trademark. It is also important to consider the domain name and social media handles associated with the business name.

Step 1: Determine if the Business is Right for You

Breakdown of Startup Expenses

Starting a goat lawn mowing business requires an initial investment in supplies and equipment. This includes the cost of purchasing goats, fencing, feed, and other necessary supplies. Additionally, there may be costs associated with registering the business with the local government, obtaining any necessary permits, and advertising the business. It is important to research these costs and determine if the business is right for you before moving forward.

Breakdown of Ongoing Expenses

Once the business is up and running, there will be ongoing expenses associated with running the business. This includes the cost of feed, veterinary care, and any other supplies needed to keep the goats healthy and well-maintained. Additionally, there may be costs associated with hiring staff, advertising, and maintaining the equipment. It is important to research these costs and determine if the business is right for you before moving forward.

Examples of Ways to Make Money

Once the business is up and running, there are a variety of ways to make money. This includes charging customers for the services provided, as well as selling products such as goat milk, cheese, and other goat-related products. Additionally, there may be opportunities to partner with local businesses or organizations to provide services or products. It is important to research these potential revenue streams and determine if the business is right for you before moving forward.

Step 2: Name the Business

  1. Brainstorm potential names When brainstorming potential names for the business, it is important to consider the type of business that is being created. For example, a goat lawn mowing business should have a name that reflects the services being offered. Brainstorming potential names can be done alone or with a group of friends or family. Consider writing down a list of words that reflect the business and then combine them to create a unique name.

  2. Research potential names Once a list of potential names has been created, it is important to research each one to make sure that the name is not already in use. This can be done by searching online for the name or by checking with the local government to make sure that the name is not already registered.

  3. Choose a unique name After researching potential names, it is important to choose a name that is unique and memorable. The name should also be easy to spell and pronounce. Consider using a combination of words that reflect the business and its services.

  4. Register the business name Once a name has been chosen, it is important to register the business name with the local government. This will ensure that the business name is legally protected and that no other business can use the same name.

  5. Create a logo Creating a logo for the business is an important step in establishing the business's identity. Consider hiring a professional designer to create a logo that reflects the business's mission and services. The logo should be memorable and easily recognizable.

Step 3: Obtain Necessary Licenses and Permits

The third step to starting a goat lawn mowing business is to obtain the necessary licenses and permits. Depending on the state and local laws, you may need to obtain a business license, a permit to operate a business, and a permit to keep livestock. You may also need to register your business as a limited liability company (LLC) or corporation. Additionally, you may need to obtain a zoning permit if you plan to operate your business from a specific location. It is important to research the laws and regulations in your area to ensure that you are in compliance with all applicable laws. Additionally, you may need to obtain insurance to protect your business from any potential liabilities.

Step 4: Purchase Necessary Equipment

Once you have determined the business is right for you, it is time to purchase the necessary equipment. This could include a lawn mower, a trailer, and any other equipment needed to maintain the lawns. Additionally, you should purchase any necessary safety equipment, such as gloves, goggles, and a face mask. You should also consider purchasing a goat harness and collar, as well as a leash for each goat. Depending on the size of your business, you may also want to purchase a goat cart to transport the goats from one lawn to the next. Finally, you should also purchase any necessary supplies, such as food and water for the goats, and any other supplies needed to maintain the lawns.

Step 5: Market the Business

Once the business is up and running, the next step is to market the business. This is an important step to ensure that the business is successful. There are a few different ways to market a goat lawn mowing business. First, create a website for the business. This will allow potential customers to find out more information about the business and contact the business for services. Additionally, create social media accounts for the business and post regularly. This will help to spread the word about the business and attract more customers. Another way to market the business is to create flyers and post them in the local area. This will help to reach a wider audience and let potential customers know that the business exists. Finally, create business cards and hand them out to potential customers. This will help to spread the word about the business and make it easier for customers to contact the business.

Step 6: Hire Employees

Hiring employees is an important step in starting a goat lawn mowing business. Depending on the size of the business, you may need to hire a few people to help with the day-to-day operations. When hiring employees, it's important to consider their experience, qualifications, and any certifications they may have. It's also important to consider the cost of hiring and training employees. Additionally, you should consider the cost of providing benefits and other incentives to employees. When hiring, it's important to make sure that you are following all applicable laws and regulations. You should also make sure that you are providing a safe and healthy work environment for your employees. Finally, you should make sure that you have a clear set of expectations and job descriptions for each employee.

Step 7: Develop a Business Plan

A business plan is an essential part of any business, and a goat lawn mowing business is no exception. A business plan should include a description of the business, the goals and objectives of the business, a market analysis, a financial plan, and an operations plan. It should also include a timeline for the business to reach its goals. A business plan should be written in a way that is easy to understand and should be updated regularly.

When creating a business plan, it is important to include a detailed breakdown of startup expenses, as well as ongoing expenses. This should include the cost of purchasing goats, feed, fencing, and any other necessary supplies. It should also include the cost of any licenses or permits that may be required. Additionally, it is important to include an estimate of the expected revenue and profits.

When creating a business plan, it is also important to include a marketing plan. This should include a description of the target market, as well as strategies for reaching that market. It should also include information on how to price services, as well as how to promote the business. Additionally, it is important to include information on how to handle customer inquiries and complaints.

Finally, it is important to include a risk management plan in the business plan. This should include a description of the risks associated with the business and strategies for mitigating those risks. This should include strategies for dealing with unexpected expenses, as well as strategies for dealing with potential legal issues. Additionally, it is important to include a plan for dealing with any potential safety issues that may arise.

Step 8: Develop a Pricing Structure

Developing a pricing structure for your goat lawn mowing business is an important step in ensuring that you are making a profit. You should consider the cost of materials, labor, and overhead when setting prices. Additionally, you should research the market to determine the going rate for similar services. You should also consider offering discounts for larger jobs or for customers who sign up for a recurring service. Additionally, you should consider offering discounts for customers who refer others to your business. This will help you to attract more customers and increase your profits. You should also consider offering incentives for customers who pay upfront or who pay in full. This will help to ensure that you are getting paid in a timely manner. Finally, you should consider offering discounts for customers who pay with cash or check. This will help to reduce your overhead costs.

Step 9: Develop a Maintenance Schedule

The final step in starting a goat lawn mowing business is to develop a maintenance schedule. This will help ensure that the goats remain healthy and that the lawns they are mowing are kept in good condition. A maintenance schedule should include regular vet visits, hoof trimming, and deworming. It should also include regular brushing and shearing of the goats, as well as regular inspections of the lawns they are mowing. Additionally, it is important to create a schedule for feeding and watering the goats, as well as providing them with adequate shelter. Finally, it is important to create a schedule for mowing the lawns, as well as for cleaning up any messes that the goats may leave behind. This will help ensure that the goats remain healthy and that the lawns they are mowing are kept in good condition.


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