Freelance Writing Business - Picture Yourself
Ready to trade in your 9-5 routine for the cozy comfort of writing from home? A freelance writing business might just be the ticket. This type of venture primarily offers services like copywriting, blogging, and article writing to clients who need compelling and targeted content. Imagine this - in your best pajamas, coffee in hand, and words flowing, you could be the ghostwriter behind the world's next viral blog post or an inspiring company manifesto!
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Grab Your Business Website Name
Before you get caught up in the whirlwind of setting up your business, invest in a domain name. It's a small but significant step that lays the foundation for your brand and makes it easier for customers to find and trust you. Just like you wouldn't build a house without securing the land first, don't build a business without securing your domain name.
Your domain name is more than just a web address; it's an essential part of your brand identity. It's what people will type into their browsers to find you. Securing a domain name that closely aligns with your business name helps you present a unified and professional image right from the get-go.
Having a domain name adds an element of legitimacy to your business. When consumers see that you have a dedicated domain name rather than a generic one (e.g., yourbusinessname.wordpress.com), they're more likely to trust you. It's akin to having a business card versus scribbling your contact info on a piece of paper.
SEO (Search Engine Optimization)
Having your own domain name can benefit your SEO strategy. Search engines like Google give weightage to domain names when ranking websites. A domain name with keywords related to your business can help you rank higher in search results, thus bringing more eyeballs to your product or service.
Avoid Losing the Perfect Domain
Good domain names are like good real estate—they're in high demand and can get snapped up quickly. If you delay purchasing your domain name, you might find that someone else has grabbed it, and then you're either out of luck or need to negotiate to buy it at a much higher price.
Once you have a domain name, you can start marketing your business—even before you launch. A "Coming Soon" page with an email capture can help you start building an audience. You can also set up professional email addresses (e.g., firstname.lastname@example.org), which can be used on business cards and in other preliminary marketing materials.
Owning your domain name gives you the flexibility to move your website to any hosting provider without losing your web address. It's like owning a piece of land where you can build, rebuild, or renovate your store as you please.
Compared to other startup costs, a domain name is relatively inexpensive. Yet, its value can be immense. For the cost of a few cups of coffee a year, you can secure a critical asset for your business.
Freelance Writing Quick Business Check
This a quick reality check to help you identify the strengths and weaknesses of your business concept before you dive in.
Expected Percent Margin:
- Gross Margin: 60-80%
- Net Profit Margin: 20-40%
- Daily Earnings: $100 - $400
- Weekly Earnings: $500 - $2,000
- Monthly Earnings: $2,000 - $8,000
- Annual Earnings: $24,000 - $96,000
Actions to Hit Those Numbers:
Talent and Skills:
- Writing Skills: Develop strong writing skills in diverse areas such as blog writing, technical writing, and copywriting.
- Networking: Network with prospective clients and join freelance writing groups online.
Marketing and Customer Acquisition:
- Portfolio Showcase: Showcase your portfolio on your own website or a site like Medium.
- Client Pitching: Regularly pitch to prospective clients, aim to send out 5-10 pitches a week.
- Pricing Strategy: Establish a competitive pricing strategy. Can be per-word, per-hour, or per-project.
- Recurring Work: Aim to secure recurring work from clients to ensure a steady income.
- Software and Tools: Invest in writing and editing tools like Grammarly. Should be less than $50 a month.
- Workspace: Freelance writing can typically be done from home, eliminating the cost for office space.
- Work Volume: Aim to complete 2-4 projects per day depending on the complexity and breadth of the projects.
- Client Relationships: Aim to retain let least 30-40% of your clients for repeat business.
Please consider these are idealized scenarios and your actual results may vary based on your writing skills, market demand, and individual business strategies. Always consult with a business advisor or consultant for personalized advice.
Do it yourself with the steps following or push the easy button now with Northwest Registered Agent
Step 1: Determine if Freelance Writing Business is Right Endeavor
Breakdown of Startup Expenses
Before starting a freelance writing business, it is important to understand the startup expenses associated with it. This includes the cost of setting up a website, purchasing a domain name, and investing in any necessary software or tools. Additionally, freelancers may need to invest in marketing materials, such as business cards, and any other materials needed to promote their services. It is also important to consider the cost of any professional certifications or licenses that may be required.
Breakdown of Ongoing Expenses
Once the freelance writing business is up and running, there are ongoing expenses to consider. This includes the cost of maintaining a website, paying for any necessary software or tools, and investing in marketing materials. Additionally, freelancers may need to pay for professional certifications or licenses, as well as any other services that may be needed to keep the business running.
Examples of Ways to Make Money
There are a variety of ways for freelancers to make money. This includes writing for magazines, newspapers, and websites, as well as creating content for businesses. Additionally, freelancers can offer services such as copywriting, editing, and proofreading. Freelancers can also offer their services on freelance job boards, or they can create their own website to promote their services. Finally, freelancers can also offer their services on social media platforms, such as Twitter and LinkedIn.
Step 2: Name the Business
When naming a freelance writing business, it is important to choose a name that is memorable and easy to spell. Consider using a combination of words that are relevant to the business, such as “Write for You” or “Content Creators”. Additionally, it is important to make sure the name is not already taken, so it is important to do a search on the internet to see if the name is already in use. It is also important to make sure the name is available as a domain name, so that it can be used for a website or email address. Finally, it is important to make sure the name is not too long, as it can be difficult to remember.
Step 3: Create a Business Plan
Outline of Goals and Objectives
Creating a business plan is an important step in starting a freelance writing business. This plan should include a list of goals and objectives that the business will strive to achieve. These goals should be specific and measurable, and should include both short-term and long-term goals. For example, a short-term goal might be to land five new clients in the first six months of business, while a long-term goal might be to increase revenue by 10% each year. Additionally, the plan should include a timeline for achieving these goals.
Overview of Services Offered
The business plan should also include an overview of the services that the freelance writing business will offer. This should include a description of the types of writing services offered, such as blog posts, website content, or press releases. It should also include a list of the target markets that the business will serve, such as small businesses, non-profits, or corporations. Finally, the plan should include a pricing structure for each type of service offered.
Estimate of Start-up Costs
The business plan should also include an estimate of the start-up costs associated with launching the freelance writing business. This should include a breakdown of the costs of necessary equipment, such as a computer and software, as well as any costs associated with setting up a website or registering the business with the state. Additionally, the plan should include an estimate of the costs of any marketing materials, such as business cards or brochures, as well as the cost of any necessary insurance. Finally, the plan should include an estimate of the cost of any professional services, such as legal or accounting services.
Step 4: Obtain Necessary Licenses and Permits
Step 4 of starting a freelance writing business is to obtain the necessary licenses and permits. It is important to research the local requirements for starting a business in the area where the business will be located. Depending on the type of business, there may be different licenses and permits required. For example, if the business will be located in a city, the business may need to obtain a business license from the city. Additionally, if the business will be selling products, the business may need to obtain a sales tax permit. It is important to research the local requirements to ensure that all necessary licenses and permits are obtained.
In addition to researching the local requirements, it is important to obtain the necessary licenses and permits. Depending on the type of business, this may involve filing paperwork with the local government or state government. Additionally, the business may need to pay a fee to obtain the necessary licenses and permits. It is important to obtain the necessary licenses and permits before starting the business to ensure that the business is in compliance with local laws.
Finally, it is important to keep track of the licenses and permits that have been obtained. This will help to ensure that the business is in compliance with local laws and regulations. Additionally, it is important to keep track of any changes in local laws or regulations that may affect the business. Keeping track of the licenses and permits will help to ensure that the business is operating legally and in compliance with local laws.
Step 5: Set Up Business Structure
A sole proprietorship is the simplest and most common form of business structure. It is owned and operated by one individual, and the owner is personally liable for all debts and obligations of the business. This structure is easy to set up and maintain, and there are minimal ongoing costs. However, the owner is personally liable for any debts and obligations of the business, so it is important to consider the risks before choosing this structure.
Limited Liability Company
A Limited Liability Company (LLC) is a business structure that provides limited liability protection for its owners. This structure is more complex than a sole proprietorship, but it offers more protection from personal liability. The LLC is formed by filing Articles of Organization with the state, and there are ongoing costs associated with maintaining the LLC.
A corporation is a business structure that is owned by shareholders and managed by a board of directors. This structure is more complex than a sole proprietorship or LLC, and it requires more paperwork and ongoing costs. The corporation is also subject to double taxation, meaning that the corporation pays taxes on its profits, and then the shareholders pay taxes on their dividends. This structure is best suited for larger businesses that are looking for more protection from personal liability.
Step 6: Set Up Business Finances
Open a Business Bank Account
Opening a business bank account is an important step in setting up your freelance writing business. It will help you keep track of your income and expenses, and it will also help you establish your business as a legitimate entity. When opening a business bank account, you should look for one that offers features such as online banking, low fees, and a good interest rate. Additionally, you should make sure that the bank you choose is FDIC insured.
Set Up Accounting System
Setting up an accounting system for your freelance writing business is essential for tracking your income and expenses. You should look for an accounting system that is easy to use and can provide you with detailed reports. Additionally, you should make sure that the system you choose is compatible with your business bank account. This will help you keep track of your finances and ensure that your business is compliant with all applicable laws and regulations. Additionally, you should look for a system that can help you with tax preparation and filing.
Step 7: Market Your Business
Step 7: Market Your Business. Now that you have established your freelance writing business, it is time to market it. The goal is to get your name out there and attract potential clients. There are a few ways to do this.
Create a Website. Having a website is a great way to showcase your writing portfolio and attract potential clients. You can create a website yourself using a website builder, or you can hire a web designer to create a custom website for you. Your website should include information about your services, your rates, and a portfolio of your work.
Utilize Social Media. Social media is a great way to get your name out there and connect with potential clients. You can create a business page on platforms such as Facebook, Twitter, and Instagram. You can post updates about your services, share your portfolio, and interact with potential clients.
Network with Other Writers. Networking with other freelance writers is a great way to get your name out there and find potential clients. You can join online forums, attend writing conferences, and join local writing groups. You can also reach out to other writers and offer to collaborate on projects. By networking with other writers, you can gain valuable insight into the industry and find potential clients.
Step 8: Set Up Payment System
Accepting Credit Cards
Setting up a payment system to accept credit cards is a great way to make it easier for clients to pay you. You will need to research and compare different payment processing services to find the one that best meets your needs. Many payment processing services offer different levels of service, from basic to more comprehensive. Be sure to read the fine print and understand the fees associated with each service.
Setting Up PayPal
PayPal is one of the most popular payment processing services, and it is easy to set up. All you need to do is create a business account and link it to your bank account. PayPal also offers a variety of features, such as the ability to accept payments from multiple currencies and the ability to send invoices to clients. Additionally, PayPal offers a secure payment system that is trusted by many businesses and customers.
Step 9: Set Up a Schedule
Establish Working Hours
Before starting a freelance writing business, it is important to set up a schedule and establish working hours. This will help to ensure that you are able to meet deadlines and that you are able to manage your time efficiently. It is also important to consider the time of day when you are most productive and the amount of time you are able to dedicate to your business. It is important to set realistic goals and to stick to them. Additionally, it is important to set aside time for marketing and networking activities.
Setting deadlines is an important part of running a successful freelance writing business. Deadlines help to ensure that projects are completed on time and that clients are satisfied with the work. It is important to set deadlines that are realistic and achievable. Additionally, it is important to communicate with clients and to let them know when they can expect the project to be completed. This will help to ensure that clients are happy with the work and that they are able to meet their own deadlines.
Excited to start, but a bit overwhelmed? Give Northwest Registered Agent a try.